Have you ever read copy in church advertisements like the lines below?
- “Join us this Sunday for anointed Holy Ghost preaching, dynamic praise and worship and intimate fellowship in the body”
- “At our church you will hear sound expository preaching on the doctrines of Grace”
- “We exalt the Savior, equip the saints, and edify the servants!”
- “Our church is a corporate outlet for truth-filled praise and worship!”
I can’t tell you how many church signs, brochures, worship bulletins, and websites I have seen that have sentences like those above. Much marketing coming out of churches today uses terms the general populace doesn’t understand. We may know what words like, “exalt”, “equip”, and “anointed” mean, but what do these things mean to the people who have never or rarely been inside the walls of a church? For example, for many people the word “gospel” is not about the message of Jesus Christ, it’s a genre of music. You can’t help people understand the real meaning of the gospel, until you understand the people you want to reach. Read the rest of the article on MinistryCom
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