This year at MinistryCOM 2007 in Nashville you will have the opportunity to learn from the best in the field of Christian communications. In most cases, your work in ministry communications will be helping get the word out about the good things your church is doing. But in our world where sin still pervades everything, what happens when the worst situation puts you on the spot to communicate your best?
Gerald Baron, Founder and CEO of PIER Systems will be leading a workshop at MinistryCOM Nashville about Crisis Communications: Building Trust During the Worst of Times He’ll show you how to handle crisis events in a way that build trust with your community. We asked Gerald a few questions about his workshop:
Crisis communication has been in the news with recent evangelical figures, without necessarily naming names, what mistakes do you see ministries like these making during a crisis?
I haven’t been personally involved in some of these high profile situations, but I have had involvement with major crises involving Christian organizations so my comments are not reflective of any specific situation. In general, however, organizations struggle with keeping up with the demands for information in this instant news world. A leader of one ministry organization had been involved in several major crises during the life of the institution and said what surprised him most was…
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