Ministry Marketing CoachMinistry Branding and Marketing that Works

Advertising and outreach materials that are generically written and targeted at the general public are usually ineffective. If you want your marketing to work, you must target an audience and go after them. You can develop better copy and organize for more effective outreach when you have a target audience and develop a persona profile of them to assist you in planning your marketing. The process of developing the persona is also a great “listening exercise” for your church that helps in all areas of ministry…

 ….Every profile on MySpace or FaceBook is searchable by the general demographic information about age, race, income, and all the other usual details, but these sites take you a step closer to the people you want to reach. They show you your target audience’s interests in music, movies, television shows, books, etc. But they also introduce you specific people who fit the profile of people you are looking to learn more about. Why not use these sites as your hand-dandy marketing research tool?

Read the rest on the MinistryCom blog