I have spent the last few months thinking about social media and how it can be used in ministry. I have come to the conclusion that many pastors could benefit their ministry if they would begin to use social media. A good place to start your 2.0 ministry is FaceBook. Over the next few weeks watch the MMC blog for short posts about FaceBook for pastors.
If you are new to FaceBook and social media, take a little time and familiarize yourself with it. You can start by joining FaceBook and becoming my friend. I am not serving as a pastor anymore, but you can get an idea about some of the things that you can do in FaceBook. Here’s a link to my profile to get you started.
For now, there are not many books for how to use FaceBook in marketing, and none on how to use it in ministry marketing that I know of. You can read Inside Facebook: Life, Work and Visions of Greatness by Karel Baloun or head over to the Wikipedia entry on FaceBook to get a little more background.
I will post ideas for how to use FaceBook in ministry (and ministry marketing) and give you insights from other sources as we go. One thing to keep in mind is social media (like FaceBook) are not going away. A new approach to communication has been opened up in the new media. The question is will your ministry take advantage of the opportunity for communicating the gospel?
Leave a Reply