One experiment you might try as a communication leader is to call your church office and see how the people who answer your phones deal with people who contact your church. In some cases, it’s a real earful! Are your phones being answered promptly? Are the people who answer the phone polite? Do they have enough information? What do they do with a person who is not easy to deal with? Do they treat members well? What about salesmen who call, how do they treat them? In short, what’s the customer service like on the customer service line?
First impressions often determine whether someone will join a church or participate in a ministry activity. And, many people make their first contact over the telephone. That’s why ministries and churches should pay attention to the attitude the person answering the phone conveys to the caller.
Leave a Reply