Recently I did an interview with Carla Hinton from the Oklahoman talking about church communications and Facebook on a podcast in an article about MinistryCOM, and blog post on Facebook for Pastors where I talked about the free e-book. I like that newspapers are using more than print to communicate now!
Here’s an excerpt from the blog…
“A lot of people say they want closer relationships with their pastors and a lot of pastors say they’d like to connect to a younger crowd.”
Forbes said many churches now have nice Web sites. Facebook advances a church’s (or in this case, a pastor’s) Internet presence to another level, he said.
“People are expecting a level of interaction and young people are connected with each other almost constantly. They are on each other’s Facebook or they are texting each other,” he said.
Forbes said pastors who have used his e-book have reported that they have established closer ties with members of their congregations, especially younger people.
Here’s the Podcast ,the article, and the blog post, Don’t forget you can download the free e-book here! Check it out!
The fact that the print article ends on the line: “The gospel is a 5-ton message’ he said. “You can’t take a 5-ton message across a 1-ton bridge” kind of bugs me. I am sure this is a case of “all the news fitted for print” the story got cut somehow. More than likely due to space limitations.
This is good case for why you should suspend your judgment when you read things in the paper. Cutting the article there makes it sound like I said the gospel doesn’t fit media–which I believe it does–else I would not be a ministry communication consultant!
What I actually said was, “Making connections with people using media is like building a one-ton bridge. But the gospel is a five-ton message. You can’t take a five-ton message across a one-ton bridge unless you break it down and take it across one ton at a time”
The point I am making is that media does not automate evangelism, it is only a part of a larger ministry process. See this post for more comments by me about the “one-ton bridge”.
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