Warning Don’t Take away you should imitate Starbucks marketing from this!
Most of what I see in church marketing these days is really just imitating what churches see others doing. They imitate other churches. Or more pathetically, in my opinion, they imitate Starbucks, Apple, BMW, Nike, etc. I am not trying to be rude. But if I hear another person praise these product marketing strategies I will burst. We are not doing product marketing–we are doing ministry marketing!
If you want to do what these people did, don’t do what they do in terms of programing and message. Do what they did in terms of learning needs and linking to solutions. Imitate process, not program. There is a difference between benchmarking and innovating.
2 Responses
November 7th, 2008 at 9:48 am
I love the unexplained acronyms!
November 7th, 2008 at 11:02 am
Warning Don’t Take away you should imitate Starbucks marketing from this!
Most of what I see in church marketing these days is really just imitating what churches see others doing. They imitate other churches. Or more pathetically, in my opinion, they imitate Starbucks, Apple, BMW, Nike, etc. I am not trying to be rude. But if I hear another person praise these product marketing strategies I will burst. We are not doing product marketing–we are doing ministry marketing!
If you want to do what these people did, don’t do what they do in terms of programing and message. Do what they did in terms of learning needs and linking to solutions. Imitate process, not program. There is a difference between benchmarking and innovating.
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