Archive for February, 2009
Buzzing the Great Commission: Make Sure You Have a Point to What You Are Doing
By Chris Forbes | February 18, 2009
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Now we are ready to start putting some outreach marketing plans into action for your ministry. Note here, promotion is not the place to start, you end up here after you lay the ministry foundation. Before you start doing the marketing outreach for your programs, be sure you are centered ...
Topics: Uncategorized
Buzzing the Great Commission: Develop a People Profile (Part Two)
By Chris Forbes | February 9, 2009
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Develop a Persona Profile of the People You Want to Reach
Advertising and outreach materials that are generically written and targeted at the general public are usually ineffective. If you want your marketing to work, you must target an audience and go after them. You can develop better copy and organize ...
Topics: Uncategorized
Buzzing the Great Commission: Develop Your Target Audience Profile (Part One)
By Chris Forbes | February 3, 2009
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Next up in your marketing plan, after you have determined your objectives, is to hone in on a target audience for your communications. You may want to reach everyone with your message, but when the time comes to buy media, you don't want to give the media sales folks a ...
Topics: Uncategorized
