If you are developing promotions media or materials for your church, take time to make them more attention getting to the people you want to reach. Here are two ways to make your church advertisements more appealing to your target audience and more effective.
1. Have a consistent look in your communication media.
Integrate the designs of your media. Too much variation in your look can dilute your effectiveness. Have one logo, consistently use the same type fonts, and design all your media to have a similar look. Using the same look in your media establishes recognition when people see your materials out in the community. By not changing your look often, you become more easily recognizable.
2. Don’t talk about yourself so much–talk to the audience.
Most church media talks mostly about the great things the church is doing. But people who are not active in church are more interested in how attending the church might benefit them. Instead of saying, “First Church has a world-class children’s program,” say “You’ll appreciate the character-building children’s ministry at First Church.” Think about how the programs or events might have some benefit for the people you want to reach. A good, ministry-minded way to think about this is to consider the life application the program will provide. For example, “Your kids will love our easy-to-understand and fun Bible learning programs.”
Leave a Reply