These are exciting times here at MMC as we have recently been “acquired.” We went in the first round draft pick, it was great!. The new MMC leadership is by The Resonate Group who has poised us to help us help churches realize the goals of better ministry communications and more community impact in church outreach.
The new group leadership (which I will talk about later) has a consultation process that I feel very comfortable with and recommend highly for every ministry. Working with the group, many high profile ministries have benefited and sharpened their outreach ministry.
Resonate Group Consultation Process
First, we drill down with you and your team to wrap our brains around who you really are and what you’re all about. It’s sort of like “finding yourself,” but for an organization. We then share a strategic brand framework to set the stage for our work together.
Next, we conduct a detailed “Ministry Brand Resonance Assessment” to see how well you are resonating with your constituents and community. We’re all about helping you go deeper in connecting with your existing audience and further in expanding your ministry’s footprint. See it? That’s why we chose a cool name like The Resonate Group.
Then, we evaluate your brand assets such as corporate identity, web presence, strategies and marketing collateral. We also look at things like your communication connection points, guest experience, signage and facilities. Building a great brand is as much about cultivating meaningful relationships as it is about having a great logo (though this says a lot about you too).
The final step is for us to develop a detailed “Ministry Brand Resonance Strategy” that gives you a hit list of suggestions to further build and strengthen your ministry. This plan helps you move to the next level and beyond. Long term, this is really good for you, because when a ministry’s brand is properly shaped and built, it usually results in serious ministry mojo.
Finally, our team offers creative and strategic services to assist you in properly building your brand. Though we aren’t the only group who can help you with the production side of things, we are uniquely qualified to assist ministries and we offer affordable and high-quality solutions to meet your needs. We’ve been building brands for years and are blessed to have touched and helped so many great ministries.
- Web presence development
- Social media development
- Search Engine Optimization (SEO)
- Brand strategies & execution
- Marketing strategies & execution
- Public Relations strategies & execution
- Visual planning and presentation
- Facility and campus signage
- Art and creative direction
- Graphic design
For a free initial consultation, contact the Resonate Group
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