Archive for November, 2009
Why You Should Purchase and Own Your Domain Name
By Kerry Bural | November 30, 2009
5
Occasionally, when overhauling an existing web site, we’ve found ourselves in a sticky situation. It usually goes something like this . . .
The client wants us to design and develop their new site, but they don’t really know who currently manages their domain name. This question must be answered and ...
What Google Values: Strategic and Intentional Church or Ministry SEO
By Chris Boyd | November 25, 2009
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The Resonate Group Principal, Kerry Bural, enjoys using the word intentional to describe the optimal mindset for ones actions. In search engine optimization, being intentional means you not only have to have a keyword goal but you also have to have a strategy. As obvious as that may sound, you ...
Three Essentials for Strategic Ministry or Church Branding
By Kerry Bural | November 23, 2009
5
Ministries and churches have the opportunity to reach their communities with the love and truth of Christ and to amplify their efforts through strategic brand development.
Yet at a leadership level, there seems to be a lot of confusion about branding. What is it? Why does it matter? How do we ...
One Line Item You Can’t Afford to Strike During Tough Economic Times
By Kerry Bural | November 20, 2009
1
Connecting with the people you are trying to reach doesn’t just magically happen.
If you aren’t intentional about designating a line item (or several) in your budget to connect with people through communication strategies, and execution against those strategies, you’ll miss a huge opportunity to connect with them.
In tough economic times, ...
What Google Values: SEO Keyword Goals for Your Church or Ministry
By Chris Boyd | November 18, 2009
5
Keywords have come a long way in terms of SEO over the last decade. I briefly touched on this in my first What Google Values post on 6 Ways to Organize Your Website but I wanted to elaborate on their importance today.
Google stopped being tricked by keyword stuffing several years ...
The Proper Lens for Church Branding and Ministry Marketing
By Kerry Bural | November 16, 2009
4
For a long time, corporations have claimed to want a relationship with you. In reality, what they really want, is your money. In fact, everything they do is monetarily motivated.
For the believer, our calling is much, much higher.
We’re called to relationship.
We’re called to relationship with Christ, relationship with family, relationship ...
What Google Values: Priceless SEO Tools to Aid Your Church or Ministry Website
By Chris Boyd | November 13, 2009
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I have compiled a short list of tools that anyone can use to monitor their site and/or increase the ease with which it is maintained. I caution you against over-monitoring your website as it can be time consuming and less fruitful than merely creating more content.
My previous post discussed the ...
