Connecting with the people you are trying to reach doesn’t just magically happen.
If you aren’t intentional about designating a line item (or several) in your budget to connect with people through communication strategies, and execution against those strategies, you’ll miss a huge opportunity to connect with them.
In tough economic times, you’ll be tempted to cut our your marketing, P.R. and communication budget line items when you actually need to increase them.
Focus on funding the communication needed to help build your brand.
It might just help you gain some much needed momentum.

One Response
November 20th, 2009 at 11:56 am
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