Connecting with the people you are trying to reach doesn’t just magically happen.

If you aren’t intentional about designating a line item (or several) in your budget to connect with people through communication strategies, and execution against those strategies, you’ll miss a huge opportunity to connect with them.

In tough economic times, you’ll be tempted to cut our your marketing, P.R. and communication budget line items when you actually need to increase them.

Focus on funding the communication needed to help build your brand.

It might just help you gain some much needed momentum.

Posted on November 20, 2009
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Categories: Communication, Relationship Building

One Response

  1. Tweets that mention One Line Item You Can’t Afford to Strike During Tough Economic Times | Ministry Marketing Coach -- Topsy.com Says:

    November 20th, 2009 at 11:56 am

    [...] This post was mentioned on Twitter by Kerry Bural. Kerry Bural said: New post (20 secs): One Line Item You Can’t Afford to Strike During Tough Economic Times http://bit.ly/3r5b26 Plz RT [...]

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