Book List

Find these and other great books in the Recommended Reading Bookstore

  1. How to Conduct Your Own Survey by Priscilla Salant and Don A. Dillman
  2. How to Conduct Surveys : A Step-by-Step Guide by Arlene, Ph.D. Fink
  3. The Gallup Guide: Reality Check for 21st Century Churches by George Gallup
  4. Market Research Made Easy (Self-Counsel Business (Paperback)) by Margaret Doman
  5. Focus Group Research Handbook by Holly Edmunds
  6. Listening: The Forgotten Skill : A Self-Teaching Guide (Wiley Self-Teaching Guides) by Madelyn Burley-Allen 
  7. The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups by Judith Sharken Simon
  8. Surprising Insights from the Unchurched and Proven Ways to Reach Them by Thom S. Rainer
  9. Grow Your Church from the Outside In by George Barna
  10. Unchurched Next Door, The : Understanding Faith Stages as Keys to Sharing Your Faith by Thom S. Rainer
  11. Marketing to Women : How to Understand, Reach, and Increase Your Share of the Largest Market Segment by Martha Barletta
  12. Influence: The Psychology of Persuasion by Robert B. Cialdini
  13. Diffusion of Innovations, 5th Edition by Everett M. Rogers
  14. Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America by Marc Freedman
  15. Spiritual, but not Religious : Understanding Unchurched America by Robert C. Fuller
  16. Surveying the Religious Landscape: Trends in U.S. Beliefs by D. Michael Lindsay
  17. Marketing for Congregations: Choosing to Serve People More Effectively by Norman Shawchuck
  18. Church Marketing 101: Preparing Your Church for Greater Growth by Richard L. Reising
  19. Marketing Your Church : Concepts and Strategies by John Considine
  20. A Step-By-Step Guide to Church Marketing Breaking Ground for the Harvest by George Barna 
  21. Marketing for Churches and Ministries (Haworth Marketing Resources :
  22. Innovations in Practice Professional Services) by Robert E. Stevens
  23. Contemporary Christian Communications, its theory and practice by James F Engel
  24. Marketing Your Ministry: Ten Critical Principles by John W. Pearson 
  25. Church and Ministry Strategic Planning: From Concept to Success (Haworth Marketing and Resources) by R. Henry Migliore
  26. 7 Deadly Diseases of Ministry Marketing by Doug Brendel 
  27. Ministry Marketing Made Easy: A Practical Guide To Marketing Your Church Message by Yvon Prehn
  28. Act Now! Offer Ends Soon: How to Be a Walking Advertisement for Jesus by Ginger Sinsabaugh
  29. How to Increase Giving in Your Church : A Practical Guide to the by George Barna
  30. How to Change the Image of Your Church (Creative Leadership Series) by John David Webb
  31. Simply Strategic Growth: Attracting a Crowd to Your Church by Tim Stevens and Tony Morgan
  32. First Impressions by Mark L. Waltz
  33. Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Wiley Small Business Editions) (Wiley Small Business Edition) by Jeffrey P. Davidson
  34. Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series) by Barry J. McLeish 
  35. Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) by Leonard H. Hoyle 
  36. Faith-Based Management: Leading Organizations That are Based on More Than Just Mission by Peter C. Brinckerhoff
  37. Start and Grow Your Faith-Based Nonprofit : Answering Your Call in the Service of Others by Stanley W. Carlson-Thies
  38. Sowing, Reaping, Keeping by L. Singlehurst 
  39. The Purpose-Driven Church by Rick Warren 
  40. Finding Them, Keeping Them: Effective Strategies for Evangelism and Assimilation in the Local Church by Gary McIntosh
  41. The Complete Ministry Audit: How to Measure 20 Principles for Growth by William M. Easum
  42. Assimilating New Members (Creative leadership series) by Lyle E. Schaller
  43. The Everychurch Guide to Growth: How Any Plateaued Church Can Grow by Elmer L. Towns
  44. Eating the Elephant: Leading the Established Church to Growth by Thom S. Rainer
  45. The Power of Vision by George Barna 
  46. The Habits of Highly Effective Churches: Being Strategic in Your God Given Ministry by George Barna
  47. Building a Contagious Church by Mark Mittelberg
  48. Advanced Strategic Planning: A New Model for Church and Ministry Leaders by Aubrey Malphurs
  49. You Can Double Your Class in Two Years or Less by Josh Hunt
  50. Revitalizing the Sunday Morning Dinosaur: A Sunday School Growth Strategy for the 21st Century by Ken Hemphill
  51. Growing an Evangelistic Sunday School by R. Wayne Jones
  52. The Growth Spiral: The Proven Step-By-Step Method for Calculating and Predicting Growth Potential in Your Church by Andy Anderson
  53. The Seven Laws of the Learner : How to Teach Almost Anything to Practically Anyone (Seven Laws of the Learner) by Bruce Wilkinson
  54. The New Marketing Paradigm: Integrated Marketing Communications by Don E Schultz
  55. Sign Me Up! : A marketer’s guide to creating email newsletters that build relationships and boost sales (Return Path Books) by Matt Blumberg
  56. The Jossey-Bass Guide to Strategic Communications for Nonprofits : A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, … Bass Nonprofit & Public Management Series) by Kathy Bonk
  57. The Small Town Advertising Handbook: How To Say More And Spend Less by Tom Egelhoff
  58. Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment (Jossey Bass Nonprofit & Public Management Series) by Alan R. Andreasen
  59. Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) by Jay Conrad Levinson
  60. Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, et al
  61. The Guerrilla Marketing Handbook (Guerrilla Marketing) by Jay Conrad Levinson, Seth Godin
  62. Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
  63. 6 Steps to Free Publicity: “For Corporate Publicists or Solo Professionals, Including…Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin
  64. Hands-On Social Marketing : A Step-by-Step Guide by Nedra Kline Weinreich
  65. Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) by Sandra L. Beckwith
  66. Creating Demand: Move the Masses to Buy Your Product, Service, or Idea by Richard Ott

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