Archive for November, 2006
« Previous EntriesThe Analogy of the Parade (Promotion)
Wednesday, November 29th, 2006When people think about marketing, they usually think about the fun stuff. The glossy side of marketing, the promotion element of the Marketing Mix is very attractive. Obviously, you have to develop a promotional plan if you want people outside the doors of your church to know about what is going on inside. As a […]
Putting Ministry Marketing in its “Place”
Tuesday, November 28th, 2006We have considered two of the four elements of the marketing mix already, product and price. Hang tight, we still have two more to go before we try to unpack an example of where and how Social Marketing could inform ministry marketing planning. We have place and promotion to still discuss. Already we are talking […]
Ministry Marketing and Counting the Costs
Sunday, November 26th, 2006We continue to understand and apply the Social Marketing Mix in the ministry context. The second element in the mix is “price”. After we have considered all four: product, price, place and promotion; I hope to give a couple examples of how the Marketing Mix applies to our ministry programming and promotion.
At first the idea […]
Social Marketing “Products” for Ministry
Friday, November 24th, 2006If you have studied marketing at all, you know about the “Four P’s” of the Marketing Mix, product, price, place, and promotion. These are the elements of marketing strategy. The right mix of the elements and you have a great hit! Marketers dream of developing and promoting the right product at the right price making […]
Inching Toward a Social Marketing Definition for Ministry
Thursday, November 23rd, 2006Marketing is all around us. Organizations that traditionally ignored marketing, in recent days, have become active marketers. Now instead of marketing being the exclusive domain of companies that sell goods and services to consumers—doctors, lawyers, social services, charities, educational entities and now even religious organizations are getting into the act of marketing.
Marketing began to change […]
You Don’t Need to Worry About Purple Cows Just Yet
Wednesday, November 22nd, 2006You might get the impression from the last few posts that I am against church programming. I am not. I am for effective church programming that is targeted at real people and real needs. I believe marketing is the process you use to help you determine what is the best approach to use for programming […]
We Tried (Insert Media) and It Didn’t Work
Tuesday, November 21st, 2006As a marketing coach, I have been given many unsolicited tips about marketing over the years from ministry leaders. It seems everywhere I go, people have opinions about what will and won’t work. “We tried radio. It was the biggest waste of money we ever spent” and “I would say radio has been our greatest […]
Stop Looking for the Killer Ap!
Monday, November 20th, 2006Note: We have been discussing some of the theology behind ministry marketing in the last few posts. I plan on covering more as we develop the elements of the Ministry Marketing Mindset. For now, I’d like to talk about the calling to ministry marketing. I believe God can and is calling more people to help […]
Saved by Grace, Born Again, and Purpose Driven
Friday, November 17th, 2006Every Sunday pastors preach sermons in their churches that attempt to help the members of their church apply the meaning of the Bible to their lives. They speak the context of the Bible into the context of our lives. When done well, the message connects the people who live today to the ancient words from […]
You Don’t Need to Compromise on Theology to Reach People!
Thursday, November 16th, 2006As a ministry marketing coach you don’t need to make apologies for using marketing in ministry. Marketing is a management discipline—like time management or budgeting—that can help ministers be more effective communicators of the Gospel.
Some see marketing as a “secular” activity which leaves no room for God. On the contrary, I firmly believe that God has […]
Where is God in All of This Marketing?
Wednesday, November 15th, 2006I said earlier that Paul had two approaches in his missionary communication. The first is that he relied on God, the second was his mindset. If we are going to rely on God, what do we rely on God to do? Look at these verses about Man’s role and God’s role.
Here are a few verses […]
Learn What You Can From Marketing But Don’t Merely Use Marketing.
Monday, November 13th, 2006The other day I went in to a Starbucks and got such bad service I was really mad–until I realized it wasn’t a Starbucks I was in after all. I had inadvertently stumbled into a church. So that explains the unprofessional service and the half-baked interior decoration schemes! It cracks me up what some churches think marketing has to […]
So Can You Use Marketing in Ministry?
Monday, November 13th, 2006Imagine your church was having an event or activity designed to reach out to people who are not believers. What kinds of things would your church do to reach people? If you are like most churches, you would give the event a name of some kind; you might print off some kind of invitation or […]
Marketing the Anti-marketing Message
Sunday, November 12th, 2006In the next few posts we will look at some of the theological background for your marketing coaching. We will explore what is the role of marketing in ministry. Mainly looking at how the concepts of marketing are compatible with approaches taken by ministry leaders in the Bible.
I might as well warn you now if […]
A Few Books to Help You in Ministry Marketing
Saturday, November 11th, 2006Before we get started, here are a few books that form part of the research for ministry marketing. As we go, I’ll try to comment on the ones I like the most. Pay attention to the social marketing books. Practically none of the popular ministry marketing books treat it and social marketing is the closest […]
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