Archive for December, 2006

The One Simple Secret that Will Help You Reach More People

Wednesday, December 27th, 2006

Okay, today I reveal the secret you need to reach more people than ever before. The truth of this secret is something that will have to sink in before you “get it”. But once you understand how to use it, you will reach more people. The secret is a paradox of sorts. Here goes: “You […]

What “Busyness” are you in?

Tuesday, December 26th, 2006

What “busyness” are you in? Oops— I guess that should be “business!” But the problem is, for many churches, what they are doing looks more like busyness than serious business. Ever look at that word “business”? It looks like “busy” but means something more targeted and directed. Many businesses struggle in their marketing because the […]

How to Draft A Vision Statement

Wednesday, December 20th, 2006

Every church has a calling to fulfill. I have worked with churches in very close geographic proximity to each other and have marveled at the unique calling each church expressed. It seems that some churches are designed by God to reach people and do things that only they can do. Wouldn’t it be great for […]

Get Me Elvis on the Phone and I Want to See Me a Martian!

Tuesday, December 19th, 2006

Imagine it has happened; you have all you need, everything you could wish for in your communication ministry. I have heard many times people say, “If we had more money, we could do a better job” or “If only we had a few more young couples, our church would take off”. It seems everyone is […]

Making Tomorrow’s Headlines Today

Monday, December 18th, 2006

 As a coach, I have noticed the churches with the most effective outreach are the ones who have the clearest sense of their vision and mission. When ministries fail to make impact it is often due to the fact that they don’t have a large enough vision for what they are trying to accomplish. Instead […]

Why Not Become a Ministry Marketing Coach?

Friday, December 15th, 2006

I am reposting this introduction for people who are coming from Rick Warren’s Ministry Toolbox. We are in the midst of going step-by-step through my eight session ministry marketing coaching seminar.  
Two years ago I set a goal to dedicate myself to training ministry leaders to use effective communication to reach more people than ever before. Now, I hope […]

Mission Statement Scrabble

Thursday, December 14th, 2006

A church planting team went to a 20 hour course that trained them how to develop a vision, mission, and core value statements. One member of the team at the conference was really creative and decided it would be good to make their mission statement out of an acrostic using the church plant’s name.
Everyone was […]

Without a Vision the People Perish…and You Have to Watch

Tuesday, December 12th, 2006

Many churches have vision and mission statements that need to be translated into communication goals. We will look at how to assess the strengths and weaknesses of the churches you coach and apply long-range planning to short-term media planning.
 
Define the Mission
Now we are beginning to look at ways you can start plugging in to churches […]

Tasks for Ministry Marketing Coaching: Do the Ministry

Thursday, December 7th, 2006

Ministry marketing is made for ministry. If you do it right, you attract people. If your focus is people, then the response you get brings excitement and joy–you are reaching more people than ever before! But if your focus is programs, you are only focused on moving on to the next event in your annual parade. […]

Tasks for Ministry Marketing Coaching: Deliver the Message

Wednesday, December 6th, 2006

Ministry Marketing is much more than media planning and creative production. Usually churches start their marketing plannning with promotional strategies. But through ministry marketing coaching, you can help them develop a fully customized ministry targeted at specific needs in their community.
When churches work to understand their context and develop ministries that are solutions to perceived needs of the people […]

Tasks for Ministry Marketing Coaching: Develop Your Message

Tuesday, December 5th, 2006

I continue to post the Tasks for Ministry Marketing Coaching, the document I use to comunicate with ministry leaders I coach. We will explore each task indepth as I blog the entire contents of my eight session ministry marketing seminar. The tasks listed here are part of the process I use with churches who are […]

Tasks for Ministry Marketing Coaching: Define Your Mission

Sunday, December 3rd, 2006

I am going on the road for the next four days. So I will post the steps for the four areas to cover in Ministry Marketing Coaching. These are the areas I cover with churches. Not every group does everything on my list. But, as much as possible, I hope to get the church to […]