Archive for February, 2007

How to Use Positioning in Ministry Communication

Thursday, February 22nd, 2007

Making an effort to understand how people perceive what you are saying when you communicate with them seems like a “no brainer”. But surprisingly, few ministries have a clear concept of how they are perceived by the people they hope to reach. They also have not taken time to outline how they wish to be […]

Positioning, the Breakfast of Communication Champions

Friday, February 16th, 2007

Let me pick with your brain a little. What kind of breakfast cereal would you eat if you were a champion? What kind of cereal is just for kids? What kind of cereal would you eat if you wanted to help your heart by lowering your cholesterol? If you are like most people you would have […]

Pros and Cons of Dropping Affiliation with Your Denomination in Your Church’s Name

Tuesday, February 6th, 2007

I am adding a new section to the MMC blog, occasional news and other “bloggy stuff” These are posts that don’t fit into the seminar, but are worth reflecting over. Mainly, I want to keep working on posting the MMC seminar. But, here and there, I have some ideas I’d also like to address.
Below, I expand on my article […]

Ask Your Doctor if Nonprobability (Qualitative) Research is Right for You

Saturday, February 3rd, 2007

All this talk about scientific research leads to the question, is there any value in non-scientific research? Am I down on research that is not scientific? Not at all!
Of course nonscientific research has great value at all levels of ministry! Not everyone needs to conduct a sample survey to understand the needs of a local […]

How to Make More Impact with Your Ministry Communications

Friday, February 2nd, 2007

I have a couple of articles on other sites I want to promote here. One, in this month’s issue of Religious Product News. It should be in your very own church mailbox soon. It is an article that includes 15 ways to Make More Impact with Your Ministry Communications. The other is now on the ChurchCentral.com website this week, my thoughts on Should […]