Archive for April, 2007

Is it Propaganda or Buzz Marketing?

Saturday, April 28th, 2007

Note: Thanks to the good folks at Church Central for publishing my article Be flexible for more effective outreach on their site, please check it out. We continue on the topic of ethics in church marketing considering how to avoid using false word-of-mouth promotions.  
The topic of Word-of-Mouth (WOM) promotion is very popular these days in ministry marketing circles. I think it […]

Lay Off the Bait and Switch Tactics in Church Marketing

Monday, April 23rd, 2007

We continue the theme of ethics reflecting on the ways churches put their message out in to the community in Ten Ethical Considerations for Ministry Marketers.
The doorbell rings.
You open the door to your home and there stand two clean-cut people holding colorful bundles of magazines and smiling intensely at you.
You smile in return and say, […]

Sea-Monkeys and Other Monkey Business: Ethics in Christian Marketing

Saturday, April 21st, 2007

Once upon a time there was a young boy who was reading the advertisements in the back of his comic book. There on display for all to see was an unbelievable offer. The ad showed a tiny family of happy humanoid sea creatures enjoying themselves. Sea Monkeys!
These Sea-Monkeys really captured the imagination of the boy. The […]

Think Like a Teacher!

Tuesday, April 10th, 2007

I am back from my break from writing the content of my teaching in the Ministry Marketing Mindset seminar. It has been a very busy season these past weeks. The media campaign I have been working on in Oklahoma ends Sunday (for now). In addition to the statewide media saturation, we made 650K door-to-door contacts. When I have […]

Happy Cheese Weasel Day!

Monday, April 2nd, 2007

 
Those who know me best know I am an advocate of Cheese Weasel Day (CWD) April 3rd. I have been promoting the celebration since I first heard of it. As a marketing person, I have a special place in my heart for weasels, so you know I gotta give props to the Cheese Weasel on this blog!
I am on […]