Archive for May, 2007

The No. 1 Problem Most Churches Don’t Know They Have

Thursday, May 31st, 2007

The No. 1 problem most churches don’t know they have is a follow-up problem. Far too many people come through the front doors of our churches and leave weeks or months later out the back doors. Sadly, many churches are stunting their own growth and outreach by ignoring people. They let people slip through the […]

Is Your Church Parking Lot Driving People Away?

Tuesday, May 29th, 2007

Could your church parking lot be sending the wrong message to visitors? Does your ministry outreach shout “Everyone’s welcome!” while your parking lot screams, “Go away?” It’s possible for even the best-planned ministry to be stymied by a poorly-run parking lot. Often what keeps a church from growing is not how the ministry is presented; […]

Part Two: Nonprofit Publicity Secrets of PR Guru Sandra Beckwith Revealed!

Thursday, May 24th, 2007

We continue with part two of our interview with nonprofit publicity expert Sandra Beckwith  author of the book Publicity for Nonprofits  
MMC: Sometimes media people seem to return to the same people as the source for the issue/need my organization also serves, how can I get attention from reporters too?
SB: Yes, they do tend to use […]

Nonprofit Publicity Secrets of PR Guru Sandra Beckwith Revealed!

Tuesday, May 22nd, 2007

       
The next couple posts are very special. Recently, I had the chance to interview nonprofit publicity expert Sandra Beckwith and get her take on a few questions I hear from people who are seeking to leverage publicity for their faith-based organizations and churches.  She has written a very useful book Publicity for Nonprofits I recommend reading. Her […]

What Kind of Faith-based Nonprofit Marketer Are You?

Saturday, May 19th, 2007

Faith-based Nonprofits who are interested in marketing come in all stripes. Some are ready to go right now, others are apathetic about marketing. Some feel they have all the answers, others can’t figure out what the questions are. Which one are you?
Panic-Stricken Marketer: You need help now—no, right now–or you are sunk! You need money, […]

Learn the Secret of “Me Marketing” vs. “You Marketing”

Thursday, May 17th, 2007

Many ministries put together brochures, websites and other materials with the least interesting copy and least likely approach to get the attention of the people they want to reach. They send their messages as what Jay Conrad Levinson calls “You Marketing” You marketing is the kind of communication that centers on the church and the programs of your […]

Bonsai Church Growth: Market Share Growth is Not Kingdom Growth

Thursday, May 10th, 2007

Here’s another ethical consideration that needs to be thought about when planning outreach in your community. Be careful when you are planning your church’s communication that you are not using your marketing ability and budget to compete with other churches.
Some churches have the mistaken impression they are growing because they think they are very evangelistic, […]

“Jim and Casper Go to Church”: Straw Man Whipping Tour Leads to Interesting Book

Wednesday, May 9th, 2007

 I just finished reading the new book Jim and Casper Go to Church by the guys who brought you the ChurchRater.com.  The book is about how pastor Jim Henderson and Atheist Matt Casper go on a whirlwind tour of the churches in the “vortex of evangelical innovation” and write about their observations. I had mixed […]

Eight Free Sessions of the Ministry Marketing Mindset Seminar

Wednesday, May 2nd, 2007

We will be back on track with the posts on ethics in church marketing. But I wanted to post this.
  
I just uploaded the PowerPoints for all eight sessions of the Ministry Marketing Mindset on SlideShare.net Take a look and pass on the word. The slides are, for the most part, easy to understand and use as a self-study. […]