Archive for June, 2007

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“Robin Hood rules” for nonprofit marketing: Part one of MMC’s Interview with Katya Andresen

Thursday, June 7th, 2007

 
I just finished one of the best marketing books I have read in years, “Robin Hood Marketing”  by Katya Andresen. It was so good that I plan on reading it again this month to study it closer. I don’t usually read books more than twice, but I may read this one several more times in the months […]

Get Your Church’s Outreach in Shipshape With A Marketing Plan

Wednesday, June 6th, 2007

Building a boat without a blueprint isn’t a good idea, and neither is setting off in the ocean of media available to your church without a marketing plan.
Yet, that’s exactly what many ministries do. Like a rowboat with broken paddles, they work feverishly trying to reach people, but they don’t seem to get anywhere. That’s […]

Should Your Church Have a Target Audience?

Monday, June 4th, 2007

Have you spent much time thinking about whom you want to reach in your ministry? To whom is your church trying to communicate? Ministers often overlook this basic question. The better you clarify your ministry’s audience the more you will be able to meet their needs.
A target audience represents your focal group—those you hope to […]

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