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How to Make Church Advertising Work Harder for You
By chris | July 2, 2007
There are four principles you can apply when writing copy for advertising your church, ministry events and other outreach promotions found in the AIDA formula. AIDA is a tool that has been used for years by ad copy writers. The AIDA formula is an acronym that stands for Attention, Interest, Desire and Action. If you use these four elements as a framework on which to build your advertisements, your church’s advertising will work harder for you.
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Topics: Tips Right Now |