Archive for July, 2007

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5 Ways Church Planters can Use Social Networking Media like FaceBook and MySpace in Outreach

Tuesday, July 10th, 2007

Church planters can use Social Networking media like MySpace and FaceBook as a tool for reaching people in their target audience and could potentially build contacts for a core group in a church plant. Consider this, not only can you develop a target audience persona profile like I mentioned in the last post on MinistryCOM, a […]

Seven Steps to developing a ministry target persona profile using demographic data and MySpace that will help your marketing communicate better

Monday, July 9th, 2007

Advertising and outreach materials that are generically written and targeted at the general public are usually ineffective. If you want your marketing to work, you must target an audience and go after them. You can develop better copy and organize for more effective outreach when you have a target audience and develop a persona profile […]

Stop being “Unchurched Seeker Sensitive” and start being “Sensitive Seekers of the Unchurched”

Saturday, July 7th, 2007

Here’s one from the “my two cents” category: There is a lot of activity these days to make the church more relevant to the people outside the church that I think is commendable. Churches are trying to make changes in the way they do things to become more understandable and attractive to the people they want to […]

Building Trust through Crisis Communications: Interveiw with Gerald Baron

Saturday, July 7th, 2007

This year at MinistryCOM 2007 in Nashville you will have the opportunity to learn from the best in the field of Christian communications. In most cases, your work in ministry communications will be helping get the word out about the good things your church is doing. But in our world where sin still pervades everything, […]

Multicultural Marketer Tracey Michae’l Lewis talks about Keeping it Real in Ministry Marketing

Friday, July 6th, 2007

One of the greatest challenges in ministry communication today is learning how to relate more effectively in ministry across cultures. Today MinistryCOM interviews our Nashville breakout speaker Tracey Michae’l Lewis about her views on being more sensitive to and proactive in reaching and ministering to more diverse audiences. Tracey will be speaking Thursday Sept. 13 […]

How to Make Church Advertising Work Harder for You

Monday, July 2nd, 2007

There are four principles you can apply when writing copy for advertising your church, ministry events and other outreach promotions found in the AIDA formula. AIDA is a tool that has been used for years by ad copy writers. The AIDA formula is an acronym that stands for Attention, Interest, Desire and Action. If you […]

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