Archive for September, 2007
« Previous EntriesCome to a Missional Network Gathering Near You!
Saturday, September 29th, 2007The North American Mission Board is sponsoring a series of gatherings for missional leaders all over the country. I recently attended the one in Tampa, Florida and can asure you you don’t want to miss this! The highlighted speakers were very inspiring and spot on with ideas and insights!
These are the speakers from Tampa:
Ed Stetzer […]
Guerilla Marketing for Nonprofits Tactic: Think Beyond Just Promoting Your Nonprofit!
Saturday, September 29th, 2007Marketing is all contact from anyone in your organization with anyone outside of your organization. Guerrillas know that marketing is just a management word for influencing and building relationships with people. The father of Guerilla Marketing, Jay Conrad Levinson says, “It is more common sense and patience than anything else.”
In the next few posts, let’s […]
Guerrilla Marketing for Nonprofits: Seven Signs You Need a Nonprofit Guerrilla Marketing Make-Over!
Friday, September 28th, 2007Seven Signs You Need a Nonprofit Guerrilla Marketing Make-Over!
Read the list below and see if your nonprofit shows signs that you need to revise your organization’s approach to marketing:
Programs and committees drive your organizational planning more than the ongoing measured impact your organization is having on the community.
Your programs or services are inferior to similar for-profit […]
Guerrilla Marketing for Nonprofits: Your Unfair Advantage as a Nonprofit Guerrilla Marketer
Thursday, September 27th, 2007Many nonprofits have been attracted to Guerrilla Marketing tactics because they know instinctively that they are ideal for grassroots operators who do not have a lot of money to brand their message in the public forum. Nonprofits have an advantage that makes for-profit marketers green with envy.
Nonprofits have access to a pool of free volunteer […]
Guerrilla Marketing for Nonprofits: Introducing Guerrilla Marketing
Wednesday, September 26th, 2007Guerilla Marketing is the kind of marketing you do when you don’t have a lot of money. It’s the kind of marketing every nonprofit can afford. And, as we will see, nonprofits have an “unfair advantage” over the for-profit marketers when they deploy the proven techniques of Guerrilla Marketing in their outreach.
Guerrilla Marketing was invented by […]
Guerrilla Marketing for Nonprofits
Tuesday, September 25th, 2007Marketing is no longer considered to be the controversial approach to solving the communication needs of nonprofits it once was. It has become acceptable to speak of marketing in planning meetings in all kinds of nonprofit organizations.
Now nonprofits have begun to understand that they need to become more active in marketing. Marketing is rapidly changing […]
FaceBook for Pastors: Post Your Ministry Events on FaceBook
Monday, September 24th, 2007Many ministry leaders look to FaceBook as a means for easy promotion. Its true FaceBook can help you communicate your events with people who are on the network, but that’s only part of the story. You need to understand your audience and understand the medium before you can become effective using FaceBook for promotion.
FaceBook is […]
FaceBook for Pastors: Add Content to Your Profile to be Interesting
Saturday, September 22nd, 2007As you begin using FaceBook, the first order of business is getting your profile into shape in way that is optimized for networking. But once you have established a good profile and are starting to build your friends list, you need to stay on the radar of the people in your network.
The way to do […]
Nonprofit Marketing Secrets Revealed in MinistryCOM Blog Series
Thursday, September 20th, 2007Churches are not the only ones in need of understanding the principles of marketing. In the next month MinistryCOM will take a look at the secrets of nonprofit marketing. The social sector in the United States is the largest in the world and still growing. Increasingly, faith-based nonprofits are taking the lead in social programs […]
FaceBook for Pastors: Getting People to Come to Your Profile
Tuesday, September 18th, 2007If you want to get the most out of having a FaceBook profile for ministry, you will have to keep it up-to-date. It’s not hard to keep people coming back to your profile if you know what you are doing. The key is to remember that you are not just posting information, you are linking […]
What is Your Pet Peeve about Church Marketing?
Tuesday, September 18th, 2007Recently I asked my friends on my FaceBook list, “What is your pet peeve about church marketing?” Below you see their responses. What is your pet peeve?
I have been working in ministry marketing for several years now and I have noticed that very few ministry leaders are neutral about it. Some people have ill feelings about it […]
FaceBook for Pastors: Making Friends on FaceBook for Ministry Purposes
Monday, September 17th, 2007People won’t be able to see your FaceBook profile unless you make it public. FaceBook wants you to set up the level of access you grant people to your profile. You can keep it as anonymous or open as you like. Rather than try and explain it here go to the Privacy page on FaceBook […]
Shawn Wood: How Do You Use Branding in Church Communication?
Monday, September 17th, 2007Shawn Wood from Seacoast Church gave three areas to understand if you want to know what your “brand” is in your community at MinistryCOM in Nashville this year. They need to be not only what you think you are, but also what people think you are. Shawn defines the brand as the “gut feeling” people […]
MinistryCOM 2007 Day One is Now History!
Thursday, September 13th, 2007Well, day one of MinistryCOM 2007 is in the can and it was a good one. I want to summarize the day, but there is so much to cover! I can only give you some highlights from the general session and tell you a tiny fraction about what’s going on here.
Read it all on MinistryCOM
Branding Whiz Dawn Nicole Baldwin
Thursday, September 13th, 2007Tooday at MinistryCOM here in Nashville, Dawn Nicole Baldwin, founder of AspireOne will be sharing her insights into branding for ministry communications in her workshop Branding 101: Reintroducing Your Church to the Community. Here are a few interesting tidbits from her workshop:
In a nutshell can you tell why branding should be important to ministry leaders?
Branding […]