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Nonprofit Marketing Secrets Revealed in MinistryCOM Blog Series
By chris | September 20, 2007
Churches are not the only ones in need of understanding the principles of marketing. In the next month MinistryCOM will take a look at the secrets of nonprofit marketing. The social sector in the United States is the largest in the world and still growing. Increasingly, faith-based nonprofits are taking the lead in social programs and stepping out to participate in the discussion of the great issues of our day.
This month we will have helpful articles and featured interviews with the best and brightest of the nonprofit marketing world to help you, the faith-based marketer, maximize your effectiveness in your ministry communications. You will learn how to give your nonprofit a sustainable competitive advantage and identify the best books for you to read on the topic.
A few things you will learn:
- How to develop a marketing plan for your nonprofit
- Get the inside scoop on nonprofit publicity tactics
- Leverage the power of research on a tight budget
- How to use marketing to get people to adopt new social behaviors
- Positioning your nonprofit for the future
These are the authors you will meet:
- Katya Andresen “Robin Hood Marketing“
- DK Holland “Branding for Nonprofits“
- Nedra Kline Weinriech “Hands-on Social Marketing“
- Lloyd Corder “Snapshot Survey“
- Sandra Beckwith “Nonprofit Publicity“
- Jill Esau “Start and Grow Your Faith-based Nonprofit“
- Jay Gary professor of Futures Study at Regent University
Topics: MinistryCOM |