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Guerrilla Marketing for Nonprofits: Introducing Guerrilla Marketing
By chris | September 26, 2007
Guerilla Marketing is the kind of marketing you do when you don’t have a lot of money. It’s the kind of marketing every nonprofit can afford. And, as we will see, nonprofits have an “unfair advantage” over the for-profit marketers when they deploy the proven techniques of Guerrilla Marketing in their outreach.
Guerrilla Marketing was invented by Jay Conrad Levinson who describes his unconventional approach to promotional activities on a very low budget in his successful series of books. To date, 41 millions copies have been sold in 39 languages.
Guerrilla marketing exchanges the power of the dollar, with the power of time, energy and imagination. Contrary to what the name may imply to you, Guerrilla Marketing is not about taking advantage of people, or manipulating them in unsuspected ways, it’s about deepening your understanding of your audience so you can serve them better.
Guerrilla Marketing teaches that marketing is not just what you do to promote your organization. It is also how you select your name, the products or services you offer, and how you treat people. Every contact your organization has with people is part of your marketing. When applying Guerrilla Marketing as a nonprofit, you will learn how to get referrals and conduct follow-up in ways that make people happy and increase your organization’s effectiveness.
Here are a few More Guerrilla Marketing Books You Need to Read
- The Guerrilla Marketing Handbook by Jay Conrad Levinson, Seth Godin
- Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, et al
- Guerrilla Marketing Research, Robert J Kaden
- Guerrilla Marketing in Thirty Days, Levinson and Lautenslager
- Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
- Guerrilla Marketing Attack, Jay Conrad Levinson
- Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson
- Guerrilla Advertising, Jay Conrad Levinson
- Guerilla Marketing for Consultants, Levinson and McLaughlin
Topics: Guerrilla Marketing for Nonprofits |