Archive for October, 2007
« Previous EntriesTaking a break
Wednesday, October 31st, 2007Thanks for checking in. I am taking a little break from blogging for a week or so catching up on reading and some projects I am doing. Please check back next week.
I am active in FaceBook if you want, add me as a friend. I’d appreciate it!:)
How to Position Your Nonprofit for the Future with Social Forecaster Jay Gary
Wednesday, October 24th, 2007Recently, we caught up with Jay Gary, author, futurist and now assistant professor at Regent University in their School of Global Leadership & Entrepreneurship. For years Gary has conducted “Future Proof Your Ministry” workshops. We were curious to what he had to say.
1. What trends are you tracking now, that faith-based nonprofits need to deal […]
It’s About the Benefits Silly! Putting Life Application into your Outreach Marketing
Monday, October 22nd, 2007In your communications with your target audience, spend more time in developing your message. Take the time to understand your target audience enough that you can speak to them in the language of life application benefits. Facts and figures don’t excite, interest, or motivate people. But benefits do!
For example, Oklahoma City’s Third Degree Advertising showed they understand this mindset, […]
Guerrilla Marketing for Nonprofits: Seven Steps to a Guerrilla Marketing Make-Over
Friday, October 19th, 2007Drive your organizational planning by the ongoing measured impact your organization is having on the community.
Improve the quality of services and programs available through your organization
Develop a written marketing plan for the next 12-18 months and update it in an ongoing way.
Target attitudes, awareness and behaviors and track your progress through record keeping and benchmark […]
Resourcing Social Marketing Strategy with Nedra Weinreich
Thursday, October 18th, 2007We continue with part two of our interview with Nedra Weinreich. Nedra is a consultant, author and speaker working in the field of social marketing. Social marketing is applying marketing principles to promoting health and social issues and bringing about positive behavior change. She is the author of Hands On Social Marketing, a must read […]
Guerrilla Marketing for Nonprofits: Learn the Secret to Making the News Every time
Wednesday, October 17th, 2007You send out news releases and Public Service Announcements regularly, right? I knew you did. Did you know the main reason most organizations don’t get in the news is the simple reason that they don’t write and send news releases and PSAs.
I have coached organizations that came to me later and said, “Wow, we have […]
Guerrilla Marketing for Nonprofits Tactic: Use the Power of Repetition to Break-though Media Clutter
Tuesday, October 16th, 2007Marketing researchers tell us people need to see an advertisement 6-12 times before they notice it. This illustrates why in Guerrilla Marketing frequency in advertising is very important.
The two factors that are measured most in advertising are frequency and reach. You want to reach as many people as you can. But Guerrillas know reaching too […]
Hands-On Social Marketing with Nedra Kline Weinreich
Monday, October 15th, 2007Social Marketing is a fast growing field in nonprofit marketing you need to take a look at. There are so many applications of this form of behavior marketing that the chances are high there is a place for social marketing strategy in your organization. Often nonprofits read marketing books that come from the business world […]
Nonprofit Guerrilla Marketing Tactic: How to Make an Instant Advocacy Newsletter Using News Releases
Sunday, October 14th, 2007In Guerrilla Marketing, the email newsletter is a very important tool. Each day you have hundreds of people who come to your website from searches they do on the internet, referral links from friends, or from seeing your address on a piece of print materials. Not to mention any promotional activities you may use. Why […]
Guerrilla Marketing for Nonprofits Principle: Learn the Secret of “Me Marketing” vs. “You Marketing”
Saturday, October 13th, 2007Many organization put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with what Jay Conrad Levinson calls “You Marketing.”
You marketing: is the kind of communication that centers on the organization. When I pick up your brochure as a prospect, I am learning about you. You are talking […]
Guerrilla Marketing for Nonprofits Tactic: Get them saying “Yes” before you “Ask” with Permission Marketing
Thursday, October 11th, 2007Perhaps you have heard sales people say, “We need to get our customers saying yes!” This is one principle that is the secret to getting momentum going with the people you want to reach.
Researcher Robert B. Cialdini says in his book Influence: The Psychology of Persuasion that when people are asked to perform a small favor, such as […]
Dr Lloyd Corder presents the Snapshot Survey
Wednesday, October 10th, 2007We continue our interview with Dr Lloyd Corder. He pioneered the “Snapshot Survey”, a proprietary research tool that quickly and affordably gathers insight and feedback from target audiences. The technique is used for identifying perceptions, monitoring opinions and assessing the effectiveness of program tactics and strategies. You can read some of his market research tips […]
Guerrilla Marketing for Nonprofits Tactic: Find Partners Who Will Work in Fusion
Wednesday, October 10th, 2007Nonprofits are naturals for understanding the value of partnerships. After all, many benefit from relationships that range from development support, to partners as sponsors and volunteers. To develop a dynamic Guerrilla Marketing strategy, think long and hard about the people who also want to reach your audience.
In many cases, they are not your competitors, but […]
Guerrilla Marketing for Nonprofits Tactic: Narrow Your Target and/or Narrow Your Niche
Tuesday, October 9th, 2007Some organizations are looking so hard for their “next customer” that they loose sight of the potential in the ones they have already. The answer to more financial resources, more clients, more volunteers may be as simple as increasing the participation of the people you have already reached.
In a similar way, some organizations seek to […]
The Unconventional Secrets of Nonproft Guerrilla Marketing: Time, Energy, and Imagination!
Monday, October 8th, 2007When you don’t have a lot of money, you have to leverage the power of time energy and imagination. These three elements are the power behind Guerrilla Marketing.
People always seem to understand and show appreciation for the logic behind this kind of marketing. But sometimes, when Guerrilla Marketing ideas are proposed, I hear people saying […]