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Affordable Nonprofit Marketing Research with Dr Lloyd Corder
By chris | October 8, 2007
I work with a lot of churches and nonprofits and I am all for anything that gets them using research more! Some of the most influential and admired ministries today were founded on what Dr Lloyd Corder calls “snapshot survey” research. That is, conducting a sample survey of just a few people. This form of research is a good manageable way to get insight into your community if you follow the directions in Dr Corder’s book The Snapshot Survey
I very much believe in using larger scale research. But I completely agree that doing snapshot research sure beats the alternative–guessing! The snapshot research is ideal for churches, on page 103 he even gives an example of how a church, Northway Christian Community Church used a snapshot survey. Hats off to Dr. Corder for making the case for economical primary research.
Dr. Lloyd Corder is a marketing strategist and researcher who has completed over 1,000 full scale marketing research projects. He is also an adjunct assistant professor of marketing at the Tepper School of Business at Carnegie Mellon University where he teaches marketing research, international marketing, marketing management and pricing. For the past 20 years, he has served on the adjunct communication faculty at the University of Pittsburgh and more recently at Pennsylvania State University and Chatham College.
I asked him about his book and snapshot research in this MinistryCOM interview
Topics: MinistryCOM |