Archive for October, 2007
Next Entries »Affordable Nonprofit Marketing Research with Dr Lloyd Corder
Monday, October 8th, 2007I work with a lot of churches and nonprofits and I am all for anything that gets them using research more! Some of the most influential and admired ministries today were founded on what Dr Lloyd Corder calls “snapshot survey” research. That is, conducting a sample survey of just a few people. This form of […]
Eight Simple Questions to Kick-start Your Nonprofit Guerrilla Marketing
Sunday, October 7th, 2007Who is my focus?
What is my niche?
What can I use that’s free?
Who can I partner with?
How can I use publicity?
How many marketing tools can I use?
How can I help people succeed?
What do I need to learn?
More Branding for Nonprofits with DK Holland
Sunday, October 7th, 2007We continue with part two of our interview with DK Holland author of Branding for Nonprofits
From the book
Branding for Nonprofits provides the processes, tools, and thinking needed to brand to rebrand. Author D.K. Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits […]
Guerrilla Marketing for Nonprofits Tactic: Turn Your Website into a Prospecting Tool
Friday, October 5th, 2007Conventional Nonprofit Marketing Thinks: “When we have a cool website, people will fall all over themselves seeking us out!”
Many nonprofits post websites that are ineffective. They use their organizational chart as a navigational structure and write dry uninteresting copy to describe their mission. Then they expect the website to work wonders for them.
It is almost […]
Good Coffee Good Cause: Thousand Hills Coffee Helps Rwanda
Wednesday, October 3rd, 2007I am at the Catalyst conference in Atlanta. Today I went to the labs. There were many excellent workshops, many names you know, and a few you may have heard of but didn’t know the full story.
While here, I talked with some of the folks at the Thousand Hills Coffee booth. It is a coffee company that is organized to help […]
DK Holland: Branding Your Nonprofit
Wednesday, October 3rd, 2007D.K. Holland has been developing award-winning branding, licensing, promotion, and product development for major clients for more than thirty years. Today she works exclusively with nonprofits.
Her book Branding for Nonprofits is one of my all time favorites. It is a great book to read as you begin to plan how to communicate the identity of […]
Guerrilla Marketing for Nonprofits Tactic: Get Over Your Addiction to Program Brochures!
Tuesday, October 2nd, 2007Conventional Nonprofit Marketing Thinks: “Piles of Brochures and More Piles of Brochures Are All That Man!”
Where do they get the idea that brochures are the staple of nonprofit marketing? So many brochures exist that have never been read. In fact, many nonprofits have not read their own brochures.
Many nonprofits need to stop making brochures […]
Guerrilla Marketing for Nonprofits Tactic: Make the Most of Direct Mail by Testing Your Copy
Monday, October 1st, 2007Conventional Nonprofit Marketing Thinks: “Direct Mail is a magical way you connect with donors for raising funds”
Each year nonprofits send out their annual donor request mail campaigns. These campaigns are often at the same time as other major campaigns by other nonprofits. All the fundraising requests seem to run together in one uninteresting blob to the […]