Hearts and Hands International helps kids around the world by assisting with programs and volunteer teams that help the needs of children at risk. Proceeds from your purchase of Kenyan Blue Mountain Coffee will sponsor a child for one month. Great tasting whole bean coffee for your small group or church gathering! Order now! $29.95 order here
« Are You Ready for the Age Wave? Thom Rainer Speaks about the Coming Age Wave | Home | Making Media Work for Your Church »
How to build on the seeker-sensitive model: Plan ministry follow-up and assimilation as part of your outreach promotions
By chris | November 28, 2007
>>> This article I have on ChurchCentral.com goes along with a lot of what people are talking about since the new Willowcreek “Reveal” study. This is not a time to scrap Seeker-sensitive good ideas, it’s a time to reflect on how to make assimilation and discipleship better IMHO <<<
Plan ministry follow-up as part of your promotions
Properly marketing your church includes many steps. However, you must lay a foundation if you expect to see benefits. It won’t help to advertise if you don’t have a thorough follow-up plan and “next step” ministries designed for those you reach through your promotions.
Too often church leaders treat advertising as an automatic cure for growth. They plan outreaches and special events to attract newcomers and build a crowd. They hope some of the new people will stay, thereby increasing their numbers.
This mentality stems from the old adage (now a cliché): “It is easier to build a core from a crowd than it is to build a core into a crowd.”
Reaching the masses
True, it is easy to build a crowd through promotions. And, in that crowd you will likely find it easier to recruit new members. Yet, there is another issue, and churches that follow this adage often fail to address it.
When you build a crowd, you have to bring new people into the church through special events, exciting programs or some other kind of seeker-sensitive program. But if you keep making contacts and don’t take these people deep into the gospel, you create another problem: inoculating them against the gospel…
Read the rest on ChurchCentral.com
Topics: Uncategorized |
January 2nd, 2008 at 9:30 am
Hi, I desperately need some goals, objectives and strategies for the publicity ministry at my church. Will you email me a list if you have one? This website is really great! I truly thank God for people like you.
January 2nd, 2008 at 9:38 am
Helen,
Thanks for your readership. Unfortunately, there is no set list of promotions that apply in every situation. A lot depends on the strengths and weaknesses of your church, the situation in your community, and your church’s ability to follow-up with people with whom you make contact. Therefore I don’t have a list to send you. If you need coaching for your church check out this link http://ministrymarketingcoach.com/about/coaching