Archive for December, 2007

Read This Before You Jump on the Willowcreek “Reveal Study” Band Wagon! (Pro or Con!)

Wednesday, December 26th, 2007

Sociologist Bradley Wright has done us all a favor by posting an extensive 11 part review of the Willowcreek Reveal study by Greg Hawkins and Cally Parkinson . You may recall Christianity Today wrote an article about the study subtitled “Why the most influential church in America now says “We made a mistake.”
The study and conversation surrounding it […]

15 Ways to Improve your Church Marketing

Wednesday, December 19th, 2007

I was just talking about this article I did a few months ago for Religious Product News called How to Make More Impact with Your Ministry Communications in the comments section and was inspired to post these points here:
1. Put more effort and thought into your communication planning.
Take it slower and be more methodical when planning your communications. […]

Hello?! Church Marketing Doesn’t “Work” People Do!

Tuesday, December 18th, 2007

Too many people treat marketing as a program and not as a process. I fear the heightened interest in marketing we see these days is from churches who believe marketing is a program. “Let’s try some marketing!” There are plenty of people to help them confirm their biases. It seems in some quarters that marketing […]

Stop Speaking Gibberish in Church Marketing

Wednesday, December 12th, 2007

Much marketing coming out of churches today has messages that still have too many terms that people don’t understand. Often, the message requires more biblical literacy than is “out there” in the general public. To some people the message in church marketing is no more than gibberish to them.
For example, I don’t know many unchurched […]

Making Media Work for Your Church

Thursday, December 6th, 2007

When people think about marketing they usually think about the fun stuff. The glossy side of marketing, the promotion element of the Marketing Mix is very attractive. Obviously, you have to develop a promotional plan if you want people outside the doors of your church to know about what is going on inside. As a […]