Archive for January, 2008
Next Entries »Engel’s Strategy Classic: THE ISSUE OF MANIPULATION
Saturday, January 12th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Dr. Engel is the retired Distinguished Professor of Marketing and Director of the Center for Organizational Excellence at Eastern College, St. Davids, Pennsylvania. In his career, Professor Engel shifted his emphasis from consumer goods marketing to the application of nonprofit marketing principles to […]
Engel’s Strategy Classic: THE BIBLICAL [COMMUNICATION] PATTERN
Friday, January 11th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
THE BIBLICAL PATTERN
One does not need to consult contemporary books to discover the basic principles of communication. Jesus and His followers have provided a compelling example. They always began with a keen understanding of the audience and then adapted the message to the […]
Engel’s Strategy Classic: Audience Orientation
Thursday, January 10th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Audience Orientation
First Church of Rollingwood epitomizes the circumstances of churches and parachurch organizations throughout the world: an effectiveness slump brought on by one-way communication and by program orientation. Answers must be found to this dilemma if the church is to take its rightful […]
Engel’s Strategy Classic: Appeal to Felt Need — the Key to an Open Filter
Wednesday, January 9th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Appeal to Felt Need — the Key to an Open Filter
Tom Bartlett assumed that his preaching and teaching would somehow fall on responsive soil. He did not take that difficult step of understanding the filters of the members of the audience. If he […]
Engel’s Strategy Classic: Is Anyone Out There Listening?
Tuesday, January 8th, 2008Another excerpt from the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel.
Is Anyone Out There Listening?
In recent years the authors have had opportunity to present the concept of the effectiveness cycle (Figure 1) to Christian leaders throughout the world. A common response is, “Did you know that you were describing my situation […]
Engel’s Strategy Classic: THE CRISIS AT FIRST CHURCH
Monday, January 7th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
THE CRISIS AT FIRST CHURCH
No one can deny it — First Church had lost its cutting blades. When Al Cranston and the others first banded together in 1961, things were different. The Cranstons and the Richards had just moved to Rollingwood. Al […]
Engel’s Strategy Classic: The Effectiveness Crisis
Sunday, January 6th, 2008We continue our salute to James Engel:
From the 1975 book “WHAT’S GONE WRONG WITH THE HARVEST” By James Engel
Tom Bartlett finished his benediction and started down the aisle as the choral amen echoed behind him. Today is a good day, he thought, because the church is packed out except, of course, for the first two […]
Engel’s Strategy Classic: WHAT’S GONE WRONG WITH THE HARVEST?
Saturday, January 5th, 2008Way back in 2001 Dr Engle allowed me to publish his public domain book “WHAT’S GONE WRONG WITH THE HARVEST” on my website (now off line) www.newWay.org. I think much of what he had to say in 1975 is still very applicable today. So I am going to post the copy here over the next […]
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