Archive for February, 2008

10 Ways to Improve Your MARKETING TO MINORITIES

Tuesday, February 19th, 2008

Here are a few good ideas on marketing to minorities from the US Small Business Administration :
With the explosion of ethnic and racial populations across the U.S., smart businesses of all sizes are discovering the buying power of the nation’s minorities. Just consider these statistics from the 1990 census. The Asian-American population exploded by 107 […]

Low-cost Church Invitation Cards

Monday, February 18th, 2008

Meet Chris Walker from www.EvangelismCoach.org He is a missionary, teacher and trainer on evangelism in the Americas, doing workshops and consulting in North and South America. Chris sends us this tip, low-cost church invitation cards. He writes below:

Some churches play hard to get!

Websites don’t list any contact information
Worship Service times are not on the telephone […]

[Last Post] Engel’s Strategy Classic: Restoring the Missing Cutting Blades

Friday, February 15th, 2008

And now the exciting conclusion to the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Restoring the Missing Cutting Blades

We began with the question, “What’s gone wrong with the harvest?” The problem clearly does not lie in a total lack of harvest equipment, because there is an abundance of most of that! The […]

Engel’s Strategy Classic: A Lifestyle of Obedience

Thursday, February 14th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
A Lifestyle of Obedience
The biblical Church has no benches on the sidelines of its playing field. The believer does not really have the option of moving to the sidelines in disobedience. John says, “By this we know that we have come to know […]

Engel’s Strategy Classic: The Church: Resistance or Renaissance?

Wednesday, February 13th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
The Church: Resistance or Renaissance?
If one were to stop at a gas station in Rollingwood and ask directions to First Church, the attendant no doubt would answer by giving the address of the church building. This is the common conception that identifies the […]

Engel’s Strategy Classic: The Adaptive Strategy and the Local Church

Tuesday, February 12th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
The Adaptive Strategy and the Local Church
We have now explored the implications of the Great Corn-mission in a twentieth-century world and have seen that a successful ministry of proclamation, persuasion, and cultivation requires careful spirit-led analysis, planning, strategy, and measurement. This will go […]

Engel’s Strategy Classic: Using Media to Cultivate Ministry

Monday, February 11th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
The Media
A variety of media is useful in the cultivation of the believer. But once again we must stress that the generalizations presented here are simply that — generalizations. There can be some real differences between segments within a single country and certainly […]

Engel’s Strategy Classic: The Publisher and the Broadcaster

Saturday, February 9th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel

The Publisher and the Broadcaster
Now, looking beyond the local church for a moment, we have undertaken a number of surveys at the Wheaton Graduate School for Christian magazines and radio stations. Often the data are unmistakably clear — only a minority out there […]

Engel’s Strategy Classic: The Spiritual Lifestyle Survey

Friday, February 8th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel

The Survey

Probably the only way to get behind the masks in such circumstances is to use some type of survey. There is no magic in the survey instrument per se. It is only a tool that is proving useful worldwide in gathering information. […]

Engel’s Strategy Classic: PRYING UNDER THE MASK

Thursday, February 7th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Removing the Stone in the Shoe
In his lyrical fashion, Isaiah declared, “How lovely on the mountains are the feet of him who brings good news” (Isaiah 52:7). But feet are not so lovely if there is a stone in the shoe. Every step […]

Engle’s Strategy Classic: The Lifestyle of Jesus Christ

Wednesday, February 6th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
THE REAL THING
A popular soft-drink jingle has been restated as “Christ —the real thing.” There is profound truth in this phrase, but what, exactly is the “real thing” in the life of the believer? This will, of course, differ from one person to […]

Engel’s Strategy Classic: THE “GOOD CHRISTIAN” STRAITJACKET

Tuesday, February 5th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
New Management
Acceptance of Christ signifies acceptance of new management. Old things pass away, and all things become new. But this does not occur all at once, because the new believer must be helped as he matures and grows in the image of Christ. […]

Engel’s Strategy Classic: The Concept of the Media Mix

Monday, February 4th, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
The Concept of the Media Mix
When more than one medium is utilized in a campaign, the combination is referred to as the “media mix.” The net effect, in turn, is synergistic, the whole being greater than the sum of the parts. It has […]

Engel’s Strategy Classic: Using Media in Ministry Outreach

Saturday, February 2nd, 2008

[Note from Chris: We continue our posting of the classic public domain book by James Engel. Thanks for reading along! As you read this section, don’t get wrapped up in the age of the technology of the media below, there are lessons to be learned about media channels that still apply today. Often churches are […]

Engel’s Strategy Classic: DESIGN AND EXECUTION OF THE STRATEGY

Friday, February 1st, 2008

From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
DESIGN AND EXECUTION OF THE STRATEGY
The precision with which the goals were set will prove to be of great assistance in the determination of the communication strategy. While one cannot, in the final analysis, separate the decisions necessary for message and for media, […]