Archive for May, 2008

Seven Stages of Product/Program Development in Evangelical Parachurch Organizations

Saturday, May 10th, 2008

Here’s a tongue-in-cheek look at how Evangelical Parachurch groups create new programs and products for their constituents. See if you have seen the same things going on–in organizations other than the one where you serve, of course.
Seven Stages of Product/Program Development in Evangelical Parachurch Organizations
1. Ideation Stage: Someone, usually an executive, reads a book or […]

When People Think of Your Church What Do They Think?

Friday, May 9th, 2008

Making an effort to understand how people perceive what you are saying when you communicate with them seems like a “no brainer”. But surprisingly, few ministries have a clear concept of how they are perceived by the people they hope to reach. They also have not taken time to outline how they wish to be […]

Bonsai Church Growth

Monday, May 5th, 2008

Here’s an ethical consideration that needs to be thought about when planning outreach in your community. Be careful when you are planning your church’s communication that you are not using your marketing ability and budget to compete with other churches.
Some churches have the mistaken impression they are growing because they think they are very evangelistic, […]