Archive for June, 2008
« Previous EntriesMake Vaction Bible School Follow-up a Priority!
Monday, June 30th, 2008All across our land (and around the world) a scene is playing out where churches miss one of their greatest opportunities to connect with the families in their community–Vacation Bible School (VBS). It may not work everywhere, but if VBS works in your town, make sure you don’t miss getting the most out of it!
The [...]
Diary of an Expensive Church Planting Marketing Outreach Flop
Thursday, June 26th, 2008A church planting team launched a new church in their community the church is called “Family Worship Center” A family oriented church. The team decided to “pull out all the stops”. They allocated $20,000 dollars for a marketing budget to announce the launch of their new church.
They used the following media:
Mailed 30,000 postcards to [...]
Please Don’t Dis Your Sister Church!
Tuesday, June 24th, 2008Who is thinking about the big picture with where all our individual church marketing is leading in terms of total impact on our communities for evangelization? Shouldn’t we all be working together so that a greater number of all people in our towns are exposed to the message of the gospel–and not just be satisfied [...]
Marketing Ideas for Vocational Evangelists: How to Close More Bookings (Pt 2)
Monday, June 23rd, 2008Here are a few more ideas to close more bookings as a Vocational Evangelist. This goes a long with the idea I mentioned earlier about becoming known of as an advocate of evangelism. Besides preaching (or performing) in churches, Evangelists can become useful in a greater variety of church contexts by developing a reputation as [...]
Marketing Ideas for Vocational Evangelists: How to Close More Bookings (Pt 1)
Friday, June 20th, 2008Stay in touch with people.
When you preach in a church don’t stop the relationship after the revival services are over, stay in touch with the pastors you meet. Send them friendly notes, forward them links that are relevant to their ministry, recommend books, keep them on your prayer list. Make sure your contact with [...]
Marketing Ideas for Vocational Evangelists: Promotion is Only a Part of What You Need
Thursday, June 19th, 2008The last couple of posts were designed to separate a little of the “wheat from the tares” of Vocational Evangelism marketing. I may have gotten a little close to the tender spots for some tastes, but I feel some straight talk is needed for some.
I have found that when people want to talk ministry marketing [...]
Marketing Ideas for Vocational Evangelists: Know Who is the MVP of Your Ministry—Hint, it Ain’t You!
Wednesday, June 18th, 2008Often when people get to preaching about what is ailing the ministry vocation of Evangelism, the subject turns to Mission and Vision.
Mission: Get Back on Task!
I have heard some really good sermons about how Evangelists need to get back on track and share the gospel more often and not just wait until they are preaching [...]
Marketing Ideas for Vocational Evangelists: Become an Advocate for Evangelism
Monday, June 16th, 2008Define Your Mission as a Vocational Evangelist
Vocational evangelism is an important calling and one that is needed in the church.
The Bible says, “It was he who gave some to be apostles, some to be prophets, some to be evangelists, and some to be pastors and teachers, to prepare God’s people for works of service, so [...]
Lame Logo + No Website + People Focus = Fantastic Outreach!
Friday, June 13th, 2008Recently, I was in a church that is really connected to their community. The church has a positive reputation (brand). Their neighbors say about them, “There’s always something good going on at this church!” It’s a good ministry and many people are coming to Christ because of their outreach!
I’d love to show you their website. [...]
Does the Name of Your Church Really Matter to Unchurched People? No!
Wednesday, June 11th, 2008Many pastors are convinced that the name of their church is holding them back from effectively reaching their community. But can a church’s name really be that important? Wouldn’t the church we call Lutheran, Methodist or Presbyterian by any other name still “smell as sweet?”
Names are for church people
People who favor removing their congregation’s denominational [...]
Where is the defender of the caffeine intolerant?
Tuesday, June 10th, 2008There is a lot of activity these days to make the church more relevant to the people outside the church that I think is commendable. Churches are trying to make changes in the way they do things to become more understandable and attractive to the people they want to reach.
But in all the haste to [...]
Crowd Building through Advertising Without Good Follow-up is Bad News for the Church!
Monday, June 9th, 2008Too often church leaders treat advertising as an automatic cure for church growth. They have outreach promotions and special events with members driving new people to the church in order to build a crowd. The belief is the increase in numbers will lead to a few of the new people staying and thereby increasing the [...]
Mental Note: Most People Don’t Understand Church Jargon
Sunday, June 8th, 2008Have you ever read copy in church advertisements like the lines below?
“Join us this Sunday for anointed Holy Ghost preaching, dynamic praise and worship and intimate fellowship in the body”
“At our church you will hear sound expository preaching on the doctrines of Grace”
“We exalt the Savior, equip the saints, and edify the servants!”
“Our church is [...]
Could Your Be Ministry Driven Too Much by Culture Shock?
Saturday, June 7th, 2008As a missionary, I learned that my job was to understand my people group’s culture, not engage in trying to compare the value of theirs to mine. When I tried to compare, I was really reacting in shock to the variance of their cultural views to mine.
Much of the discussion in the church about “emerging” [...]
Is Expository Preaching More Biblical than Other forms of Preaching?
Friday, June 6th, 2008I once had a church leader tell me, ”We absolutely do not want to get rid of (or change) our focus on expository teaching.” Okay, that’s cool, but I can’t resist commenting when someone tells me there is something they will not change in order to reach people with the gospel (1 Corinthians 9: [...]
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