Archive for July, 2008
More Ideas for Using Demographic Profiles in Ministry
Wednesday, July 30th, 2008You can’t understand the significance of many of the things Jesus did until you comprehend the demographic barriers he crossed. Part of the science and art of Bible interpretation (hermeneutics) is based on understanding the demographics of the times when people in the Bible lived.
For example, the story of the Woman at the Well (John [...]
How to Develop Personas in Ministry Outreach and Marketing
Monday, July 28th, 2008Advertising and outreach materials that are generically written and targeted at the general public are usually ineffective. If you want your marketing to work, you must target an audience and go after them. You can develop better copy and organize your materials for more effective outreach when you have a target audience in mind when [...]
Start Understanding Your “Audience” Better Right Now!
Saturday, July 26th, 2008When I was a DJ at a local Christian radio station in college, I tried to make my radio show more appealing to listeners by imagining my audience so I could speak directly to them. When I spoke, I tried to address everyone who might be listening to my show, addressing them as a group. [...]
Can Your Church Newsletter Reach the Unchurched?
Tuesday, July 22nd, 2008Ministers are often surprised to realize they have a way to speak to unchurched people available to them that is fully under their control and won’t increase their church marketing budget at all—the church newsletter they send out each week!
Some churches spend thousands of dollars in advertising to reach out to people who don’t go [...]
How Your Church Can Break into Local Media and Get Free Publicity
Tuesday, July 15th, 2008One of your ministry marketing goals may be to attract more coverage of your church and its special events. While you want to get the word out about a particular activity, you may also wonder how to justify the cost of advertising.
Before plunking down any dollars, consider avenues of free publicity. Learn to write news [...]
Demographic Profile: Here Comes the Millennial Generation!
Thursday, July 10th, 2008Millennial Generation
Years they were born: 1980-1996
Number in the segment: 86 Million (28% of US population)
Key Characteristics: Ambitious, Authentic, Relational, Collaborating, Civic-Minded, High Energy, Self-confident, and sometimes, a little Vain
Generation-Y is still coming of age in the United States. The youngest of them is twelve years old. This ambitious group of young people is also called [...]
Demographic Profile: Get to Know Generation-X
Saturday, July 5th, 2008Generation X (Baby Busters)
Years they were born: 1965-1979
Number in the segment: 66 Million (21% of US population)
Key Characteristics: Balanced, Self-reliant, Skeptical, Entrepreneurial, Savvy, and Efficient
Generation-X came of age in the shadow of the Baby Boomers. Also called the Baby Busters, this generation is much smaller than other generational cohorts in the United States. The smallness [...]
Demographic Profile Sketch: Meet the Baby Boomers!
Thursday, July 3rd, 2008I am going to post a few items I am working on related to some reading I have been doing in the area of generational ministry. I’ve been reading a lot of books and doing research on the subject for a while, and now I want to share a few items of interest. I hope [...]