Define the Mission
« Previous EntriesHow to Recapture Vision and Start Your Church Growing Again
Tuesday, August 14th, 2007
It’s no secret that most American Evangelical churches are in plateau and decline, but what can anyone do about it? Ed Stetzer and Mike Dodson have developed a good book for helping these churches recapture their sense of calling and vision and get them back on the road to church health in […]
What “Busyness” are you in?
Tuesday, December 26th, 2006What “busyness” are you in? Oops— I guess that should be “business!” But the problem is, for many churches, what they are doing looks more like busyness than serious business. Ever look at that word “business”? It looks like “busy” but means something more targeted and directed. Many businesses struggle in their marketing because the […]
How to Draft A Vision Statement
Wednesday, December 20th, 2006Every church has a calling to fulfill. I have worked with churches in very close geographic proximity to each other and have marveled at the unique calling each church expressed. It seems that some churches are designed by God to reach people and do things that only they can do. Wouldn’t it be great for […]
Get Me Elvis on the Phone and I Want to See Me a Martian!
Tuesday, December 19th, 2006Imagine it has happened; you have all you need, everything you could wish for in your communication ministry. I have heard many times people say, “If we had more money, we could do a better job” or “If only we had a few more young couples, our church would take off”. It seems everyone is […]
Making Tomorrow’s Headlines Today
Monday, December 18th, 2006As a coach, I have noticed the churches with the most effective outreach are the ones who have the clearest sense of their vision and mission. When ministries fail to make impact it is often due to the fact that they don’t have a large enough vision for what they are trying to accomplish. Instead […]
Why Not Become a Ministry Marketing Coach?
Friday, December 15th, 2006I am reposting this introduction for people who are coming from Rick Warren’s Ministry Toolbox. We are in the midst of going step-by-step through my eight session ministry marketing coaching seminar.
Two years ago I set a goal to dedicate myself to training ministry leaders to use effective communication to reach more people than ever before. Now, I hope […]
Mission Statement Scrabble
Thursday, December 14th, 2006A church planting team went to a 20 hour course that trained them how to develop a vision, mission, and core value statements. One member of the team at the conference was really creative and decided it would be good to make their mission statement out of an acrostic using the church plant’s name.
Everyone was […]
Without a Vision the People Perish…and You Have to Watch
Tuesday, December 12th, 2006Many churches have vision and mission statements that need to be translated into communication goals. We will look at how to assess the strengths and weaknesses of the churches you coach and apply long-range planning to short-term media planning.
Define the Mission
Now we are beginning to look at ways you can start plugging in to churches […]
Tasks for Ministry Marketing Coaching: Define Your Mission
Sunday, December 3rd, 2006I am going on the road for the next four days. So I will post the steps for the four areas to cover in Ministry Marketing Coaching. These are the areas I cover with churches. Not every group does everything on my list. But, as much as possible, I hope to get the church to […]
The Analogy of the Parade (Promotion)
Wednesday, November 29th, 2006When people think about marketing, they usually think about the fun stuff. The glossy side of marketing, the promotion element of the Marketing Mix is very attractive. Obviously, you have to develop a promotional plan if you want people outside the doors of your church to know about what is going on inside. As a […]
Putting Ministry Marketing in its “Place”
Tuesday, November 28th, 2006We have considered two of the four elements of the marketing mix already, product and price. Hang tight, we still have two more to go before we try to unpack an example of where and how Social Marketing could inform ministry marketing planning. We have place and promotion to still discuss. Already we are talking […]
Ministry Marketing and Counting the Costs
Sunday, November 26th, 2006We continue to understand and apply the Social Marketing Mix in the ministry context. The second element in the mix is “price”. After we have considered all four: product, price, place and promotion; I hope to give a couple examples of how the Marketing Mix applies to our ministry programming and promotion.
At first the idea […]
Social Marketing “Products” for Ministry
Friday, November 24th, 2006If you have studied marketing at all, you know about the “Four P’s” of the Marketing Mix, product, price, place, and promotion. These are the elements of marketing strategy. The right mix of the elements and you have a great hit! Marketers dream of developing and promoting the right product at the right price making […]
Inching Toward a Social Marketing Definition for Ministry
Thursday, November 23rd, 2006Marketing is all around us. Organizations that traditionally ignored marketing, in recent days, have become active marketers. Now instead of marketing being the exclusive domain of companies that sell goods and services to consumers—doctors, lawyers, social services, charities, educational entities and now even religious organizations are getting into the act of marketing.
Marketing began to change […]
You Don’t Need to Worry About Purple Cows Just Yet
Wednesday, November 22nd, 2006You might get the impression from the last few posts that I am against church programming. I am not. I am for effective church programming that is targeted at real people and real needs. I believe marketing is the process you use to help you determine what is the best approach to use for programming […]
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