Engel's Strategy Classic
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Friday, January 25th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Cultural Norms and Values
There are widespread differences between segments within a single culture and certainly between different cultures. Often the extent of these variations is not grasped, and the effects created when the communicator steps out of his own milieu are all too […]
Engel’s Strategy Classic: Spiritual Awareness
Thursday, January 24th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Spiritual Awareness
A properly understood decision for Christ does not require a leap into the unknown. In fact, the experience of many evangelists is that a large number of those who appear to have committed their lives to Christ fail to show signs of […]
Engel’s Strategy Classic: UNDERSTANDING DECISION PROCESSES
Wednesday, January 23rd, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
UNDERSTANDING DECISION PROCESSES
The gospel had been simply an abstraction to George and Sally. The statement “God loves you and has a wonderful plan for your life” is indeed a most profound truth and therefore difficult for many to comprehend. Until this truth is […]
Engel’s Strategy Classic: CONVERSION
Tuesday, January 22nd, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
CONVERSION
George and Sally had built their entire lives on one unwarranted assumption — that tensions and frustrations were the result of circumstances. Rarely, if ever, had they looked within themselves, because both, unintentionally, were really playing God. They felt they could ultimately arrive […]
Engel’s Strategy Classic: Proclamation, Persuasion, and Cultivation
Monday, January 21st, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
PART III: Proclamation, Persuasion, and Cultivation: Toward Restoring the Cutting Blades
Now, with this overview of biblical communication principles and the task of the Great Commission behind us, it is time to return once again to the community of Rollingwood. First Church, of course, […]
Engel’s Strategy Classic: THE IMPORTANCE OF MEASURABLE GOALS AND CHURCH GROWTH
Saturday, January 19th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
THE IMPORTANCE OF MEASURABLE GOALS AND CHURCH GROWTH
It has been repeatedly stressed that the intent of Christian communication is to bring about change! This also is the basic thesis of church-growth theory. Because of the importance of church-growth concepts, no discussion of the […]
Engel’s Strategy Classic: Cultivation
Friday, January 18th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Cultivation
The decision process does not cease when the believer has become spiritually alive. Rather, the Holy Spirit now undertakes sanctification, which results in a growing conformity over a lifetime to the image of Christ (Rom. 8:29; Phil 1:6).
Notice in Figure 3 that spiritual […]
Engel’s Strategy Classic: Regeneration
Thursday, January 17th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Regeneration
The objective of persuasion is to lead to regeneration, but not every apparent decision will have this result. Some will be brought to the point of decision and draw back from the commitment that is demanded. This is depicted in Figure 3 by […]
Engel’s Strategy Classic: Persuasion [in Christian Communication]
Wednesday, January 16th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Persuasion
Most training in evangelistic technique focuses on methods of persuasion — simple, dramatic presentations that provide the essence of the gospel, with special focus on the steps necessary for a decision. Persuasion, therefore, is Christian communication designed to call for and facilitate a […]
Engel’s Strategy Classic: [The Engel Scale] Proclamation
Tuesday, January 15th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Proclamation
Often in non-Western countries, the vast majority of the potential audience, 90 percent or more, will be at position -8 on the continuum in Figure 3 and have little or no effective knowledge of the gospel. At the very most, they will have […]
Engel’s Strategy Classic: [The Engel’s Scale] The Great Commission in Modern Dress
Monday, January 14th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
The Great Commission in Modern Dress
With this grasp of the biblical principles of communication, we now can seriously focus on the true significance of the historic communication mission of the Church. Has it changed? What does it really mean, especially with the growth […]
Engel’s Strategy Classic: THE ISSUE OF MANIPULATION
Saturday, January 12th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Dr. Engel is the retired Distinguished Professor of Marketing and Director of the Center for Organizational Excellence at Eastern College, St. Davids, Pennsylvania. In his career, Professor Engel shifted his emphasis from consumer goods marketing to the application of nonprofit marketing principles to […]
Engel’s Strategy Classic: THE BIBLICAL [COMMUNICATION] PATTERN
Friday, January 11th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
THE BIBLICAL PATTERN
One does not need to consult contemporary books to discover the basic principles of communication. Jesus and His followers have provided a compelling example. They always began with a keen understanding of the audience and then adapted the message to the […]
Engel’s Strategy Classic: Audience Orientation
Thursday, January 10th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Audience Orientation
First Church of Rollingwood epitomizes the circumstances of churches and parachurch organizations throughout the world: an effectiveness slump brought on by one-way communication and by program orientation. Answers must be found to this dilemma if the church is to take its rightful […]
Engel’s Strategy Classic: Appeal to Felt Need — the Key to an Open Filter
Wednesday, January 9th, 2008From the 1975 classic “WHAT’S GONE WRONG WITH THE HARVEST” by James Engel
Appeal to Felt Need — the Key to an Open Filter
Tom Bartlett assumed that his preaching and teaching would somehow fall on responsive soil. He did not take that difficult step of understanding the filters of the members of the audience. If he […]