Guerrilla Marketing for Nonprofits
« Previous EntriesGuerrilla Marketing for Nonprofits: Seven Steps to a Guerrilla Marketing Make-Over
Friday, October 19th, 2007Drive your organizational planning by the ongoing measured impact your organization is having on the community.
Improve the quality of services and programs available through your organization
Develop a written marketing plan for the next 12-18 months and update it in an ongoing way.
Target attitudes, awareness and behaviors and track your progress through record keeping and benchmark […]
Guerrilla Marketing for Nonprofits Tactic: Use the Power of Repetition to Break-though Media Clutter
Tuesday, October 16th, 2007Marketing researchers tell us people need to see an advertisement 6-12 times before they notice it. This illustrates why in Guerrilla Marketing frequency in advertising is very important.
The two factors that are measured most in advertising are frequency and reach. You want to reach as many people as you can. But Guerrillas know reaching too […]
Nonprofit Guerrilla Marketing Tactic: How to Make an Instant Advocacy Newsletter Using News Releases
Sunday, October 14th, 2007In Guerrilla Marketing, the email newsletter is a very important tool. Each day you have hundreds of people who come to your website from searches they do on the internet, referral links from friends, or from seeing your address on a piece of print materials. Not to mention any promotional activities you may use. Why […]
Guerrilla Marketing for Nonprofits Principle: Learn the Secret of “Me Marketing” vs. “You Marketing”
Saturday, October 13th, 2007Many organization put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with what Jay Conrad Levinson calls “You Marketing.”
You marketing: is the kind of communication that centers on the organization. When I pick up your brochure as a prospect, I am learning about you. You are talking […]
Guerrilla Marketing for Nonprofits Tactic: Get them saying “Yes” before you “Ask” with Permission Marketing
Thursday, October 11th, 2007Perhaps you have heard sales people say, “We need to get our customers saying yes!” This is one principle that is the secret to getting momentum going with the people you want to reach.
Researcher Robert B. Cialdini says in his book Influence: The Psychology of Persuasion that when people are asked to perform a small favor, such as […]
Guerrilla Marketing for Nonprofits Tactic: Find Partners Who Will Work in Fusion
Wednesday, October 10th, 2007Nonprofits are naturals for understanding the value of partnerships. After all, many benefit from relationships that range from development support, to partners as sponsors and volunteers. To develop a dynamic Guerrilla Marketing strategy, think long and hard about the people who also want to reach your audience.
In many cases, they are not your competitors, but […]
Guerrilla Marketing for Nonprofits Tactic: Narrow Your Target and/or Narrow Your Niche
Tuesday, October 9th, 2007Some organizations are looking so hard for their “next customer” that they loose sight of the potential in the ones they have already. The answer to more financial resources, more clients, more volunteers may be as simple as increasing the participation of the people you have already reached.
In a similar way, some organizations seek to […]
The Unconventional Secrets of Nonproft Guerrilla Marketing: Time, Energy, and Imagination!
Monday, October 8th, 2007When you don’t have a lot of money, you have to leverage the power of time energy and imagination. These three elements are the power behind Guerrilla Marketing.
People always seem to understand and show appreciation for the logic behind this kind of marketing. But sometimes, when Guerrilla Marketing ideas are proposed, I hear people saying […]
Eight Simple Questions to Kick-start Your Nonprofit Guerrilla Marketing
Sunday, October 7th, 2007Who is my focus?
What is my niche?
What can I use that’s free?
Who can I partner with?
How can I use publicity?
How many marketing tools can I use?
How can I help people succeed?
What do I need to learn?
Guerrilla Marketing for Nonprofits Tactic: Turn Your Website into a Prospecting Tool
Friday, October 5th, 2007Conventional Nonprofit Marketing Thinks: “When we have a cool website, people will fall all over themselves seeking us out!”
Many nonprofits post websites that are ineffective. They use their organizational chart as a navigational structure and write dry uninteresting copy to describe their mission. Then they expect the website to work wonders for them.
It is almost […]
Guerrilla Marketing for Nonprofits Tactic: Get Over Your Addiction to Program Brochures!
Tuesday, October 2nd, 2007Conventional Nonprofit Marketing Thinks: “Piles of Brochures and More Piles of Brochures Are All That Man!”
Where do they get the idea that brochures are the staple of nonprofit marketing? So many brochures exist that have never been read. In fact, many nonprofits have not read their own brochures.
Many nonprofits need to stop making brochures […]
Guerrilla Marketing for Nonprofits Tactic: Make the Most of Direct Mail by Testing Your Copy
Monday, October 1st, 2007Conventional Nonprofit Marketing Thinks: “Direct Mail is a magical way you connect with donors for raising funds”
Each year nonprofits send out their annual donor request mail campaigns. These campaigns are often at the same time as other major campaigns by other nonprofits. All the fundraising requests seem to run together in one uninteresting blob to the […]
Guerilla Marketing for Nonprofits Tactic: Think Beyond Just Promoting Your Nonprofit!
Saturday, September 29th, 2007Marketing is all contact from anyone in your organization with anyone outside of your organization. Guerrillas know that marketing is just a management word for influencing and building relationships with people. The father of Guerilla Marketing, Jay Conrad Levinson says, “It is more common sense and patience than anything else.”
In the next few posts, let’s […]
Guerrilla Marketing for Nonprofits: Seven Signs You Need a Nonprofit Guerrilla Marketing Make-Over!
Friday, September 28th, 2007Seven Signs You Need a Nonprofit Guerrilla Marketing Make-Over!
Read the list below and see if your nonprofit shows signs that you need to revise your organization’s approach to marketing:
Programs and committees drive your organizational planning more than the ongoing measured impact your organization is having on the community.
Your programs or services are inferior to similar for-profit […]
Guerrilla Marketing for Nonprofits: Your Unfair Advantage as a Nonprofit Guerrilla Marketer
Thursday, September 27th, 2007Many nonprofits have been attracted to Guerrilla Marketing tactics because they know instinctively that they are ideal for grassroots operators who do not have a lot of money to brand their message in the public forum. Nonprofits have an advantage that makes for-profit marketers green with envy.
Nonprofits have access to a pool of free volunteer […]