Guerrilla Marketing for Nonprofits
Next Entries »Guerrilla Marketing for Nonprofits: Introducing Guerrilla Marketing
Wednesday, September 26th, 2007Guerilla Marketing is the kind of marketing you do when you don’t have a lot of money. It’s the kind of marketing every nonprofit can afford. And, as we will see, nonprofits have an “unfair advantage” over the for-profit marketers when they deploy the proven techniques of Guerrilla Marketing in their outreach.
Guerrilla Marketing was invented by […]
Guerrilla Marketing for Nonprofits
Tuesday, September 25th, 2007Marketing is no longer considered to be the controversial approach to solving the communication needs of nonprofits it once was. It has become acceptable to speak of marketing in planning meetings in all kinds of nonprofit organizations.
Now nonprofits have begun to understand that they need to become more active in marketing. Marketing is rapidly changing […]