Marketing Planning

Lame Logo + No Website + People Focus = Fantastic Outreach!

Friday, June 13th, 2008

Recently, I was in a church that is really connected to their community. The church has a positive reputation (brand). Their neighbors say about them, “There’s always something good going on at this church!” It’s a good ministry and many people are coming to Christ because of their outreach!
I’d love to show you their website. [...]

Are there Silos in Your Church and Ministry Marketing?

Monday, June 2nd, 2008

In my experience, churches tend to practice all the elements of the Marketing Mix (see this free PowerPoint presenation with my “Marketing Basics”) separately in silos. They do not integrate programming into their marketing planning. I have seen churches put together major promotional events, where their location wasn’t prepared at all for response.
The parking lot [...]