Theology & Marketing

We Tried (Insert Media) and It Didn’t Work

Tuesday, November 21st, 2006

 As a marketing coach, I have been given many unsolicited tips about marketing over the years from ministry leaders. It seems everywhere I go, people have opinions about what will and won’t work. “We tried radio. It was the biggest waste of money we ever spent” and “I would say radio has been our greatest […]

Stop Looking for the Killer Ap!

Monday, November 20th, 2006

Note: We have been discussing some of the theology behind ministry marketing in the last few posts. I plan on covering more as we develop the elements of the Ministry Marketing Mindset. For now, I’d like to talk about the calling to ministry marketing. I believe God can and is calling more people to help […]

Saved by Grace, Born Again, and Purpose Driven

Friday, November 17th, 2006

Every Sunday pastors preach sermons in their churches that attempt to help the members of their church apply the meaning of the Bible to their lives. They speak the context of the Bible into the context of our lives. When done well, the message connects the people who live today to the ancient words from […]

You Don’t Need to Compromise on Theology to Reach People!

Thursday, November 16th, 2006

As a ministry marketing coach you don’t need to make apologies for using marketing in ministry. Marketing is a management discipline—like time management or budgeting—that can help ministers be more effective communicators of the Gospel.
Some see marketing as a “secular” activity which leaves no room for God. On the contrary, I firmly believe that God has […]

Where is God in All of This Marketing?

Wednesday, November 15th, 2006

I said earlier that Paul had two approaches in his missionary communication. The first is that he relied on God, the second was his mindset. If we are going to rely on God, what do we rely on God to do? Look at these verses about Man’s role and God’s role. 
Here are a few verses […]

Learn What You Can From Marketing But Don’t Merely Use Marketing.

Monday, November 13th, 2006

The other day I went in to a Starbucks and got such bad service I was really mad–until I realized it wasn’t a Starbucks I was in after all. I had inadvertently stumbled into a church. So that explains the unprofessional service and the half-baked interior decoration schemes! It cracks me up what some churches think marketing has to […]

So Can You Use Marketing in Ministry?

Monday, November 13th, 2006

Imagine your church was having an event or activity designed to reach out to people who are not believers. What kinds of things would your church do to reach people? If you are like most churches, you would give the event a name of some kind; you might print off some kind of invitation or […]

Marketing the Anti-marketing Message

Sunday, November 12th, 2006

In the next few posts we will look at some of the theological background for your marketing coaching. We will explore what is the role of marketing in ministry. Mainly looking at how the concepts of marketing are compatible with approaches taken by ministry leaders in the Bible.
I might as well warn you now if […]