Tips Right Now
« Previous EntriesIs it Busyness As Usual at Your Church?
Wednesday, April 30th, 2008What “busyness” are you in? Oops— I guess that should be “business!” But the problem is, for many churches, what they are doing looks more like busyness than serious business. Ever look at that word “business”? It looks like “busy” but means something more targeted and directed. Many businesses struggle in their marketing because the […]
Do Your Homework When You Use Media
Thursday, April 17th, 2008Most of us have grown up using media. We have watched television, listened to radio, surfed the internet, read magazines, received tons of junk mail and blocked even more spam. We have read countless newspapers, seen thousands of billboards, seen high pressure news conferences, and experienced the promotions designed by the finest minds in advertising […]
10 Ways to Improve Your MARKETING TO MINORITIES
Tuesday, February 19th, 2008Here are a few good ideas on marketing to minorities from the US Small Business Administration :
With the explosion of ethnic and racial populations across the U.S., smart businesses of all sizes are discovering the buying power of the nation’s minorities. Just consider these statistics from the 1990 census. The Asian-American population exploded by 107 […]
Low-cost Church Invitation Cards
Monday, February 18th, 2008Meet Chris Walker from www.EvangelismCoach.org He is a missionary, teacher and trainer on evangelism in the Americas, doing workshops and consulting in North and South America. Chris sends us this tip, low-cost church invitation cards. He writes below:
Some churches play hard to get!
Websites don’t list any contact information
Worship Service times are not on the telephone […]
What is Your Pet Peeve about Church Marketing?
Tuesday, September 18th, 2007Recently I asked my friends on my FaceBook list, “What is your pet peeve about church marketing?” Below you see their responses. What is your pet peeve?
I have been working in ministry marketing for several years now and I have noticed that very few ministry leaders are neutral about it. Some people have ill feelings about it […]
FaceBook for Pastors: Who’s on FaceBook?
Sunday, September 9th, 2007FaceBook started as a social community website for college students for networking among people in their schools. Now the site has expanded and is including new types of users. Media experts tell us the FaceBook audience is in a state of flux.
“Given its roots as a college networking site, Facebook has historically shown very strong […]
FaceBook for Pastors
Saturday, September 8th, 2007I have spent the last few months thinking about social media and how it can be used in ministry. I have come to the conclusion that many pastors could benefit their ministry if they would begin to use social media. A good place to start your 2.0 ministry is FaceBook. Over the next few weeks […]
Does Your Church Have a Guest Welcome and Information Center?
Saturday, August 25th, 2007Your church has so many great things going on don’t keep them a secret from the guests who come to your church. New people need information if they are going to feel welcome in a church. Your job is to make sure they get as much information as they want.
Guests have very little information about […]
Everything I needed to Know about Marketing I Learned from Dr Seuss
Tuesday, August 14th, 2007Nedra Weinreich posted today on a presentation by Steven Dann called “Green Eggs and Market Plans” that is more than a little interesting. Learning from how Dr Seuss packaged and promoted his dynamic books is a lesson in marketing in itself, but Dann draws a few lessons found in the stories in the books too.
The presentation takes marketing insights […]
Five Direct Mail Mistakes You Can Avoid
Monday, July 23rd, 2007Many churches have mixed emotions about mail as an effective strategy for connecting with people who are not involved in church. Some have become frustrated by the lack of results they get from direct mail and have abandoned using mail altogether. Others use direct mail even though they are not sure they know how to […]
Are You Being Realistic about the Status of Your Ministry?
Saturday, July 21st, 2007I know a lot of ministers. I know they are often the biggest dreamers and can be very optimistic about their ministry. They are usually a lot more realistic about what others are doing. But when it comes to what they are doing, the picture is seen through rose-colored glasses.
That’s why it is always a […]
Are You Doing Too Much and Stunting Your Church’s Progress?
Saturday, July 21st, 2007Are you doing too much in the ministry and holding your church back from growth? It is possible that in your ministry outreach important growth principles can’t function because your church is organized in a way that is keeping growth from happening.
This is not only possible for the “rest of the church staff” but also […]
Does Your Church Have a Plan for Assimilation?
Thursday, July 12th, 2007Getting people in the front door of your church is only part of the work of your ministry communications. If your church is going to be effective, you also need to have a well thought out plan for assimilating people into the life of your church. In ministry marketing outreach, getting people to respond is […]
5 Ways Church Planters can Use Social Networking Media like FaceBook and MySpace in Outreach
Tuesday, July 10th, 2007Church planters can use Social Networking media like MySpace and FaceBook as a tool for reaching people in their target audience and could potentially build contacts for a core group in a church plant. Consider this, not only can you develop a target audience persona profile like I mentioned in the last post on MinistryCOM, a […]
Seven Steps to developing a ministry target persona profile using demographic data and MySpace that will help your marketing communicate better
Monday, July 9th, 2007Advertising and outreach materials that are generically written and targeted at the general public are usually ineffective. If you want your marketing to work, you must target an audience and go after them. You can develop better copy and organize for more effective outreach when you have a target audience and develop a persona profile […]
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