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Next Entries »How to Make Church Advertising Work Harder for You
Monday, July 2nd, 2007There are four principles you can apply when writing copy for advertising your church, ministry events and other outreach promotions found in the AIDA formula. AIDA is a tool that has been used for years by ad copy writers. The AIDA formula is an acronym that stands for Attention, Interest, Desire and Action. If you […]
How to Connect Your Church Marketing with Oral Communicators Better
Friday, June 29th, 2007Next in our summer blog coaching frenzy is Sheboygan Evangelical Free Church in Wisconsin. SEF Church lay leader, Kelly, filled out the coaching form and is getting a few free ministry marketing suggestions below. You can do the same for your church. No gimmicks. No obligation.
It’s free, so if you don’t like my advice, you get […]
How Volunteer Church Communication Directors Can Get a Handle on Managing Church Marketing
Tuesday, June 26th, 2007The next church in our free coaching this summer is Love of Christ Community Church, a non-denominational church in Memphis. Beth, a volunteer in the church who has been asked to handle the church’s communication, has completed the coaching questionnaire.
A lot of church marketing talk you see these days comes from leaders who are serving in […]
Plan Ministry Follow-up Before You Advertise Your Church
Monday, June 25th, 2007In the next few posts I want to deal with some of the ins and outs of advertising strategy. But before we get started, we need to cover the foundation you need for advertising to benefit your church. It won’t help your church one bit to advertise if you don’t have a thorough follow-up plan […]
More Personalization will lead to More Prospects for Your Church through Referral
Sunday, June 24th, 2007Our first church to get free marketing coaching this summer via the MMC blog is Journey Church in the Southern United States! Thanks for being the first!
I hope to give you a few ideas to get you started moving in the right direction with your ministry marketing. To keep the focus on the coaching (and […]
Parlez-vous Christianese? 5 Ways to Get Rid of Jargon in Church Marketing
Friday, June 22nd, 2007Have you ever read copy in church advertisements like the lines below?
“Join us this Sunday for anointed Holy Ghost preaching, dynamic praise and worship and intimate fellowship in the body”
“At our church you will hear sound expository preaching on the doctrines of Grace”
“We exalt the Savior, equip the saints, and edify the servants!”
“Our church is […]
Free Church Marketing Coaching for People Who Dare to Go Public!
Thursday, June 21st, 2007This summer I want to try something new on MMC. Since I am posting a lot of my original content on MinistryCom and linking from here, I’d like to switch things up a bit and see if we can’t do some coaching on the MMC site. For the past couple of years I have been […]
Should Your Church Have a Target Audience?
Monday, June 4th, 2007Have you spent much time thinking about whom you want to reach in your ministry? To whom is your church trying to communicate? Ministers often overlook this basic question. The better you clarify your ministry’s audience the more you will be able to meet their needs.
A target audience represents your focal group—those you hope to […]
The No. 1 Problem Most Churches Don’t Know They Have
Thursday, May 31st, 2007The No. 1 problem most churches don’t know they have is a follow-up problem. Far too many people come through the front doors of our churches and leave weeks or months later out the back doors. Sadly, many churches are stunting their own growth and outreach by ignoring people. They let people slip through the […]
Is Your Church Parking Lot Driving People Away?
Tuesday, May 29th, 2007Could your church parking lot be sending the wrong message to visitors? Does your ministry outreach shout “Everyone’s welcome!” while your parking lot screams, “Go away?” It’s possible for even the best-planned ministry to be stymied by a poorly-run parking lot. Often what keeps a church from growing is not how the ministry is presented; […]
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