Topic: Best Practices
Pastor’s 10 Minute Jump Start Guide to Social Media
By Chris Forbes | July 20, 2010
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Many pastors are aware of the tremendous outreach potential of social media, but the pressing needs of leading a congregation often leaves them asking, "Where do I begin?" If this is you, I suggest you try the four simple tasks I've outlined below. By investing just a few minutes every ...
What Masterchef Can Teach Us About Church Communications
By Steve Fogg | July 15, 2010
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In Australia right now, MasterChef is the hottest show around. It is rating its socks off. (America is getting its own franchise with Gordon Ramsey. Watch out, it’ll be huge.) One of the principles I’ve learned from the show is that contestants can get a reputation very quickly for being ...
Church or Ministry PR Crisis: Slaying the Beast of Erroneous Reporting
By Kerry Bural | June 9, 2010
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“I didn’t say that!”
An error has been made somewhere in the reporting process.
What should you do?
Unfortunately, journalists are humans too and subject to making mistakes just like the rest of us. If someone in your organization has made the mistake, I suggest that you read my previous post on Slaying the ...
Passionate People, Powerful Ministry
By Chris Boyd | June 7, 2010
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What are you passionate about?
For most, it’s a relatively easy question to answer.
The surprising aspect is how many times the answer entails something that, according to MSNBC, we aren't doing on a consistent basis.
Identifying someone who does something simply because it’s a job or an obligation is rather simple. Almost immediately, their ...
Ministry Impact is in the Details
By Kayla Barrett | April 21, 2010
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On a recent flight across the country, I had the opportunity to chat with one of the flight attendants. After a casual dialog about the details of connecting flights, she touched on the time management involved in planning for a day of long flights and minimal connection time.
She then shared ...
Church Branding That Sticks
By Kerry Bural | March 31, 2010
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The church cares what people think, or so they should.
Even your church is invested in impression management (think “First Impressions" ministry).
It’s called posturing and guests know.
However, a church’s behavior is what actually creates a healthy brand, not merely those first impressions it so carefully attempts to control.
Branding practitioners often reinforce ...
Welcome to the Basil Fawlty School of Customer Service
By Steve Fogg | March 22, 2010
4
Fawlty Towers is one of the best known and most loved series from the 1970’s glory days of British comedy. John Cleese starred as the petulant Torquay hotel owner who despised his guests and staff and saw customer service as a colossal inconvenience to his life.
The idea for the series ...
