Topic: Branding
Church or Ministry PR Crisis: Slaying the Beast of Erroneous Reporting
By Kerry Bural | June 9, 2010
1
“I didn’t say that!”
An error has been made somewhere in the reporting process.
What should you do?
Unfortunately, journalists are humans too and subject to making mistakes just like the rest of us. If someone in your organization has made the mistake, I suggest that you read my previous post on Slaying the ...
Church or Ministry PR Crisis: Slaying the Beast of Open Mouth, Insert Foot
By Kerry Bural | May 3, 2010
2
Occasionally, I run into a situation that calls for church or ministry PR crisis intervention. Thankfully, these situations are few and far between. You know how it happens; someone says something off-the-cuff that’s inappropriate, unaware that the cameras and recorders are rolling (remember, they are always on). Yikes.
It hurts when ...
#FragmentedFriday: Awesome Offices, Anniversaries and Days Off
By Kerry Bural | April 23, 2010
2
Know of anyone who has written a theology of technology. Anyone?
Check out these awesome offices.
Airlines should just install free wifi on all aircraft and throughout the terminals. C'mon!
A great solution for custom web typefaces: Typekit. Your favorite?
Do you pray for divine creative help? Tell me your story.
The new Calendar module ...
Topics: Branding
Advancing Your Ministry Influence and Church Brand
By Kerry Bural | April 19, 2010
6
Change happens on a broad scale through vision casting but incrementally through vision sculpting.
Every conversation has the potential to be leveraged for progress and forward movement in the shaping of your ministry influence or church brand. Remember, church branding and ministry branding is about story, promises and value propositions. It's ...
Topics: Branding, Leadership
Church Branding That Sticks
By Kerry Bural | March 31, 2010
2
The church cares what people think, or so they should.
Even your church is invested in impression management (think “First Impressions" ministry).
It’s called posturing and guests know.
However, a church’s behavior is what actually creates a healthy brand, not merely those first impressions it so carefully attempts to control.
Branding practitioners often reinforce ...
Welcome to the Basil Fawlty School of Customer Service
By Steve Fogg | March 22, 2010
4
Fawlty Towers is one of the best known and most loved series from the 1970’s glory days of British comedy. John Cleese starred as the petulant Torquay hotel owner who despised his guests and staff and saw customer service as a colossal inconvenience to his life.
The idea for the series ...
10 Ways to Maximize Your Ministry or Church Anniversary Celebrations
By Kerry Bural | February 22, 2010
3
In our consulting ministry, a question that occasionally presents itself is what to do when it’s time to celebrate a church or ministry anniversary. Most people intuitively get that something could/should be done, but often find it hard to know what to do about it.
Ironically, in the past few weeks, ...
