Topic: Branding
10 Ways to Maximize Your Ministry or Church Anniversary Celebrations
By Kerry Bural | February 22, 2010
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In our consulting ministry, a question that occasionally presents itself is what to do when it’s time to celebrate a church or ministry anniversary. Most people intuitively get that something could/should be done, but often find it hard to know what to do about it.
Ironically, in the past few weeks, ...
Repost: Should Your Church Have a Target Audience?
By Chris Forbes | February 10, 2010
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I wanted to highlight a previous post that Chris Forbes wrote. Oftentimes the emphasis of a church ministry is too broad to be able to properly build its audience, and as Chris discusses, it is important that ministries are strategic about whom they are trying to reach. Chris defines the method ...
Saying So Does Not Make It So
By Kerry Bural | January 26, 2010
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Those who know me best know that math is not my forte. Sure, I can hold my own on the basics like, umm, ready for this—addition and subtraction. But please don’t ask me to bust on some Algebra or Calculus. I’ll melt and cave under the pressure.
But, you won't catch ...
Topics: Branding
Ministry Branding DNA Convergence—Core Values, Competencies and Passions
By Kerry Bural | December 31, 2009
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Yesterday, I spent several hours in Texas consulting with a great ministry about helping them with a comprehensive rebrand effort, and a subsequent national rollout.
At one point in the conversation, I encouraged these leaders to be very intentional about allowing their unique brand attributes and propositions to organically emerge out ...
Bluegrass, Venison and Glorious Redemption in the Boonies
By Kerry Bural | December 9, 2009
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Note: At the bottom of this post, I've added some photos we obtained during the video shoot.
Starting yesterday and lasting until early this morning, I was privileged to accompany and direct a video crew on a remote shoot miles from nowhere in the boonies. It was an all-nighter.
Our mission was ...
Three Essentials for Strategic Ministry or Church Branding
By Kerry Bural | November 23, 2009
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Ministries and churches have the opportunity to reach their communities with the love and truth of Christ and to amplify their efforts through strategic brand development.
Yet at a leadership level, there seems to be a lot of confusion about branding. What is it? Why does it matter? How do we ...
The Proper Lens for Church Branding and Ministry Marketing
By Kerry Bural | November 16, 2009
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For a long time, corporations have claimed to want a relationship with you. In reality, what they really want, is your money. In fact, everything they do is monetarily motivated.
For the believer, our calling is much, much higher.
We’re called to relationship.
We’re called to relationship with Christ, relationship with family, relationship ...
