Topic: Church Marketing
Church Marketing and the Problem of Pride
By Chris Boyd | August 12, 2010
3
“This church needs some significant help.” It crosses your mind as you enter the building for the first time and start reading the materials. You see wasted space, unfriendly greeters, dated graphics and uninspiring messaging. You instantly decide that this church is your new personal project and that your presence ...
Church Branding That Sticks
By Kerry Bural | March 31, 2010
2
The church cares what people think, or so they should.
Even your church is invested in impression management (think “First Impressions" ministry).
It’s called posturing and guests know.
However, a church’s behavior is what actually creates a healthy brand, not merely those first impressions it so carefully attempts to control.
Branding practitioners often reinforce ...
You Can’t Cheat Death with Enthusiasm
By Kerry Bural | March 9, 2010
2
In my previous post on the power of energy I mentioned that even the best laid plans and strategies, lacking divine and vibrant energy, will fall flat and potentially fail miserably.
It is important to temper this by knowing that sometimes the worst thing you can do is try to energize a ...
Can We Learn From the Paparazzi?
By Kayla Barrett | February 4, 2010
0
If you think about the headlines you have heard on the news in the last seven days, how many of them focused on a Hollywood starlet, the latest celebrity divorce or political scandal? The sad truth is that actual jobs exist with the sole purpose of sniffing out a juicy ...
What Google Values: Strategic and Intentional Church or Ministry SEO
By Chris Boyd | November 25, 2009
2
The Resonate Group Principal, Kerry Bural, enjoys using the word intentional to describe the optimal mindset for ones actions. In search engine optimization, being intentional means you not only have to have a keyword goal but you also have to have a strategy. As obvious as that may sound, you ...
IMPORTANT UPDATE 8/26/09: It’s Really Not About Church Growth, Marketing or Branding
By Kerry Bural | August 24, 2009
15
[IMPORTANT UPDATE]
I thought you would want to celebrate with us what happened to my brother-in-law Monday morning. A great friend of mine visited him at the hospital in ICU and was able to share Jesus Christ with him again. He was broken and eager to hear the Gospel and prayed ...
Monday is for the MinistryCom Communications Conference in Chicago
By Kerry Bural | August 3, 2009
0
Please join me September 10-11 in Chicago for the MinistryCOM 2009: Simply For You Conference for which I've been invited to give a keynote address and facilitate a breakout session.
MinistryCOM is the only national conference designed specifically for church communications professionals.
Whether you are a project manager or designer, writer or ...
