Topic: Deliver the Message
Three Ways Ministry Parallels the McCafé vs. Skinny Latté Battle
By Kayla Barrett | June 7, 2009
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Who would have ever thought? McDonalds versus Starbucks—the McCafé versus a Skinny Latté. But that is exactly what’s happening. McDonalds is expanding its McCafé across Europe, with plans to open hundreds of new stores by the end of the year.
It’s interesting to see how these two retail food chains are ...
5 Things Evangelical Churches, Ministries and Denominations Should Consider to Stay Relevant
By Kerry Bural | June 4, 2009
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Dan Gilgoff, of U.S. News & World Report, wrote an interesting article detailing some of the branding efforts of mainline denominations as they attempt to combat a 25% drop in membership.
His article caused me to reflect on how sensitized evangelicals are to the same issues.
I have concerns about how well ...
Is Your Church Branding Falling into the “Pretty Woman” Syndrome?
By Chris Forbes | April 7, 2008
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If we are not careful church branding has the potential to change us and our story! You see, it is not the power of our brands that will transform people, it is the power of the story we tell, and the power of the One through whom we tell it ...
Topics: Deliver the Message
Book: Christianity and the Mass Media in America by Quentin J. Schultze
By Chris Forbes | March 31, 2008
1
Recently I read the book "Christianity and the Mass Media in America" by Professor of Communication Arts and Sciencs at Calvin College, Quentin J. Schultze. You can read the first chapter "Conversing about Faith and Media in America" here. ...
Stop being “Unchurched Seeker Sensitive” and start being “Sensitive Seekers of the Unchurched”
By Chris Forbes | July 7, 2007
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Here's one from the "my two cents" category: There is a lot of activity these days to make the church more relevant to the people outside the church that I think is commendable. Churches are trying to make changes in the way they do things to become more understandable and attractive to ...
Topics: Deliver the Message
Get Your Church’s Outreach in Shipshape With A Marketing Plan
By Chris Forbes | June 6, 2007
0
Building a boat without a blueprint isn’t a good idea, and neither is setting off in the ocean of media available to your church without a marketing plan.
Yet, that’s exactly what many ministries do. Like a rowboat with broken paddles, they work feverishly trying to reach people, but they don’t ...
Topics: Deliver the Message
Bonsai Church Growth: Market Share Growth is Not Kingdom Growth
By Chris Forbes | May 10, 2007
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Here’s another ethical consideration that needs to be thought about when planning outreach in your community. Be careful when you are planning your church’s communication that you are not using your marketing ability and budget to compete with other churches.
Some churches have the mistaken impression they are growing because they ...
Topics: Deliver the Message
