Topic: Develop the Message
Actively and Intentionally Speaking About Jesus
By Kayla Barrett | October 19, 2009
6
Isn’t it amazing what we can learn from children? Often, with no prompting, they tell you how they really see things. And so often, their honesty contains real nuggets of truth.
That very thing happened recently with my niece.
We were traveling in a car, and if our travels are anything like ...
What About the Critics of Church Marketing?
By Chris Forbes | August 2, 2008
1
Some ministry leaders are very skeptical that an awareness of marketing is important for ministry. Sometimes they cast people who use marketing principles in ministry in the worst possible light. In their zeal they will work against your using marketing concepts in the church. “Marketing is beneath the dignity of ...
How to Use Positioning in Ministry Communication
By Chris Forbes | February 22, 2007
0
Making an effort to understand how people perceive what you are saying when you communicate with them seems like a “no brainer”. But surprisingly, few ministries have a clear concept of how they are perceived by the people they hope to reach. They also have not taken time to outline ...
Topics: Develop the Message
Positioning, the Breakfast of Communication Champions
By Chris Forbes | February 16, 2007
1
Let me pick with your brain a little. What kind of breakfast cereal would you eat if you were a champion? What kind of cereal is just for kids? What kind of cereal would you eat if you wanted to help your heart by lowering your cholesterol? If you are like ...
Ask Your Doctor if Nonprobability (Qualitative) Research is Right for You
By Chris Forbes | February 3, 2007
1
All this talk about scientific research leads to the question, is there any value in non-scientific research? Am I down on research that is not scientific? Not at all!
Of course nonscientific research has great value at all levels of ministry! Not everyone needs to conduct a sample survey to understand ...
Topics: Develop the Message
Bogus Surveys, Bad Question Design, Web Polls and other Research Pet Peeves!
By Chris Forbes | January 31, 2007
1
I have a few pet peeves about ministry research I'd like to vent about. I don’t like the phony surveys people use for outreach. I cringe at ill-conceived research questions. And those website polls that masquerade as research also get on my nerves. I know, I need help. Maybe getting a life would ...
Topics: Develop the Message
Why Your Last Ministry Survey was Wrong! (And What to do About it!)
By Chris Forbes | January 28, 2007
1
Your last survey was all wrong--but don’t worry—all surveys are wrong! Even professionally done surveys are incorrect! Every survey ever conducted by George Barna is wrong! Thom Rainer is all wet often too! Pew Research reeks with error! Don’t get me trotting out how the folks at Gallup just aren’t correct!
Topics: Develop the Message
