Topic: Marketing Planning
Is Your Perception A Deception?
By Steve Fogg | February 17, 2010
4
I’m getting fat. The shirts that once fit me are harder to wear. I don’t even fit into my favorite Italian suit. My wife isn’t happy with my late night snacking while I watch the West Wing for the umpteenth time—and you know what they say, if momma ain’t happy ...
Ouch
By Kerry Bural | February 1, 2010
2
We’ve all been there. It’s 4:30 p.m. on Thursday when the boss pops in with his hair on fire and hits you with a massive project that’s due by end of day on Friday.
Ouch.
Photo Credit: iStock.com
Realistically, you needed at least a week to do it justice, maybe two.
As he runs ...
What Google Values: SEO Keyword Goals for Your Church or Ministry
By Chris Boyd | November 18, 2009
5
Keywords have come a long way in terms of SEO over the last decade. I briefly touched on this in my first What Google Values post on 6 Ways to Organize Your Website but I wanted to elaborate on their importance today.
Google stopped being tricked by keyword stuffing several years ...
Taking Away the Mystery of Ministry Branding: Kerry Bural Interview (Part Two)
By Chris Forbes | April 24, 2009
0
We continue with part two of our interview with new MMC Head Coach Kerry Bural.
MMC: Tell me about your team.
KB: The Resonate team is truly unbelievable. I’m so blessed to be surrounded by some reaaaaalllly talented and passionate people. One of the things I determined early in this journey was ...
Topics: Branding, Marketing Planning
Using Media for Contextualizing and Contending with the Gospel in Your Community
By Chris Forbes | October 27, 2008
4
As a marketing coach, I would like to be a part of helping churches do what Ed Stetzer calls “contextualizing and contending“. That is, I don’t want to help a church contextualize without contending for God’s word and the Gospel, nor do I want to help them contend without contextualizing to culture.
I believe ...
How to Write the Book on the People You Want to Reach!
By Chris Forbes | October 22, 2008
0
Know the People You Want to Reach: A Target Audience
The most effective marketing happens when churches learn the secret of thinking like the people they want to reach. It is when churches think more like organizations and less like people that they stop making connections. Understanding your ideal target audience ...
Lame Logo + No Website + People Focus = Fantastic Outreach!
By Chris Forbes | June 13, 2008
5
Recently, I was in a church that is really connected to their community. The church has a positive reputation (brand). Their neighbors say about them, “There’s always something good going on at this church!” It’s a good ministry and many people are coming to Christ because of their outreach!
I’d love ...
Topics: Evangelism, Marketing Planning
