Topic: Nonprofit Marketing
Being a Couch Potato Doesn’t Qualify You as a Media Strategist
By Chris Forbes | August 4, 2008
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Thinking Through Your Use of Media
Most of us have grown up using media. We have watched television, listened to radio, surfed the internet, read magazines, received tons of junk mail and blocked even more spam. We have read countless newspapers, seen thousands of billboards, seen high pressure news conferences, and ...
Everything I needed to Know about Marketing I Learned from Dr Seuss
By Chris Forbes | August 14, 2007
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Nedra Weinreich posted today on a presentation by Steven Dann called “Green Eggs and Market Plans” that is more than a little interesting. Learning from how Dr Seuss packaged and promoted his dynamic books is a lesson in marketing in itself, but Dann draws a few lessons found in the stories in the books ...
