Topic: Positioning
Does the Name of Your Church Really Matter to Unchurched People? No!
By Chris Forbes | June 11, 2008
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Many pastors are convinced that the name of their church is holding them back from effectively reaching their community. But can a church’s name really be that important? Wouldn’t the church we call Lutheran, Methodist or Presbyterian by any other name still "smell as sweet?"
Names are for church people
People who ...
Topics: Positioning
When People Think of Your Church What Do They Think?
By Chris Forbes | May 9, 2008
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Making an effort to understand how people perceive what you are saying when you communicate with them seems like a “no brainer”. But surprisingly, few ministries have a clear concept of how they are perceived by the people they hope to reach. They also have not taken time to outline ...
Topics: Positioning
